Arnaud Wynia Email & Phone Number

Leiderdorp, Zh, Nl

Leiderdorp, Zuid-Holland, Nederland

Established in 2020, FoodinRetail is a private-owned importer, distributor, and marketer of International Food & Beverages. Our mission is simple: to provide first-class products and services to customers in the off-trade, specialist retail, on-trade, and direct to consumers.

I leverage my national and international negotiation skills and methodologies from the food industry to benefit the medical sector. This involves creating valuable insights for medical clinics and transparently managing annual negotiations with all national insurance companies.

I serve as the European Consultant for Century Pacific Food Inc., focusing on their UnMEAT business unit, which offers the best plant-based canned fish and meat from the Philippines. My role involves selecting and managing retail distributors across Europe, and supporting them in listing UnMEAT on retail shelves.

Amsterdam, Noord-Holland, Nederland

Since April 2023, I have been involved with Newport Capital, an independent private equity firm focusing on investments in Dutch mid-market companies with a proven track record, significant growth potential, and strong, ambitious management teams. Together, we explore Buy & Build strategies within the Dutch food industry.

De Zilk

Den Dolder

Established in 2020, DrinkM b.v. is a private-owned importer, distributor and marketer of International Beverages. Our mission is simple: to provide first-class products and services to our customers in the off-trade, specialist retail, on-trade and direct to consumers. For the off-trade, our purchasing and account team enjoy excellent and long-standing relationships with all Dutch and Belgium Retailers. We are also now supplying increasing numbers of independent retail outlets with our growing collection of authentic brands. Our Mission: "Sharing Authentic Beverages"

Amsterdam Area, Netherlands

BEERWULF.com is a brand-new online platform designed by and dedicated to beer enthusiasts. Our mission is to make great craft and specialty beers accessible for everyone. Therefore we make it easy, rewarding and fun to discover the world of beer. We want to become THE online destination for beer lovers all over Europe.

Amsterdam Area, Netherlands

Drive relationship with International retailers (Lidl, Aldi, Kaufland and Metro)Drive global brands growth at International retailersDrive cross functional agendaDrive customer management and sales capability

Zoeterwoude

Heineken Netherlands Retail MT member responsible for the commercial management of Ahold and to create new trade terms, pricing policies and promotional tactics for all the Dutch retailers. Realised a three-year mission and vision statement for the Dutch retail market. Co-developed of the Heineken Trade Terms Strategy for the Netherlands and engaged and aligned the Retailers, Stakeholders and Corporate to implement the strategy. Lead, inspired and managed the Ahold Retail team and its project, aiming to drive Baseline Growth and Market share within the Dutch retail markets. Key activities include implementation of Building Brand Block within Albert Heijn (830 hyper supermarkets) and generating growth within a declining market. Selected Contributions:♦ Commercial management of bottle/can volume at Ahold (all formats of Ahold in Benelux) on yearly turnover € xxx million and market share targets, price negotiations, brand and packaging portfolio management and promotional calendar implementation. ♦ Roll out promotion and price strategy aligned with GFK Aimark (international marketing innovation agency) and OC&C for the Dutch retail market with one goal: Creating a disproportional growth in the Netherlands.♦ Development and national roll out of a new Promotional Tactics Program (Rules and Guidelines Promotional Activation), including governance and auditing.

Zoeterwoude

Started as a Retail MT member, responsible for the second retailer in the Netherland (C1000), Dirk vd Broek (untill 2008 (moved to SuperUnie), Super de Boer/Jumbo and all the Dutch wholesalers like Metro (Makro) and Foodservice (all Dutch distributors, concerning On trade and Catering)Selected Contributions:♦ Responsible for introducing new Trade Terms Heineken Netherlands off trade. ♦ Responsible for the consolidation within Retail from Heineken perspective.

Zoeterwoude

Started in Sales as an Account Manager in SuperUnie (family-owned Dutch retailers) with the responsibility of stable market share, brand and portfolio management, and promotional calendar implementation. Also responsible for the introduction of BeerTender (personal home draft beer system) in some Retail channels.Selected Contributions:♦ Two annual deals with all members of SuperUnie with overall growth ♦ Set up a Sales strategy for all the new channels, a balanced distribution strategy of the Krups BeerTenders and kegs of several brands, the coordination of all the sales activities, the price negotiations, based on a yearly target.

Zoeterwoude

Created a new department Convenience in Trade Marketing with a special focus on creating consumer and customer value through development and implementation of (international) programs, tools, promotions and b-2-b and b-2-c in various channels and segments for the whole brands portfolio. Selected Contributions:♦ Manage the shop-in-shop concept “Heineken Store” at Blokker (# 510 drugstores) based on a sales target♦ Responsible for the introduction of a new concept called Snack Box, a co-creation with Coca Cola, Unilever and Heineken.

Amsterdam

Established and expanded the Amstel brand footprint by developing a new global media platform, lead the development of compelling global sponsorships, advertising campaigns and activation programs on a local and global basis.Selected Contributions:♦ Developed new Media communication and internet activation programs, related to the UEFA Champions League sponsorship. Responsible for all Amstel new media projects in Europe and US.♦ CEO for new business start-up Voetbal.nl, a joint venture with World Online and Amstel Netherlands, which created a new Dutch online football platform with more than 1 mio page views a month.

Amsterdam

Create a best practice platform for Sales Promotion and Merchandise within all the Heineken OpCo's

Master Of Business Administration (Mba), Business Administration And Management, General, Specialism In Pricing Management

Education record

The most proactive approach to controlling your important negotiations through the most advanced set of planning tools, which offer you.

Education record

A course focusing on the spectrum of approaches during negotiation processes. It also provides the psychology which influences behaviour.

Heao Haarlem Business School, Economics

Education record