- Customer data analysis of 16 stores across the region to set performance KPIs of stores and provide actionable insights to LV leadership,monthly. Tracking store and advisor metrics to set improvement goals.- Aligned to EMEA strategy, managed recurring CRM campaigns generating €20 million+ till date for UK, IR, SA.- Coordinate planning and execution of global private events for high-value clients, ensuring a premium brand experience and an ROI of 7xthrough private activations.- Co – develop and execute regional client engagement strategy for new collection launches.- Customer persona-based cohort analysis using salesforce and IBM systems and improving data reporting practices.

- Founded and developed a Shopify-based online fashion marketplace, officialwardrob.com, with 100+ brands listed.- Debuted an in-house womenswear line for remote work attire.- Executed organic and paid social media/email campaigns on a £60,000 budget, achieving 5x ROAS.- Oversaw supplier coordination and last-mile logistics for 15,000+ orders, grossing £300,000+ in revenue.- Built a successful social media marketing division for platform partners, achieving up to 12x ROI for high-end clients.

- Working on improving the company’s website user interface through improved content structure, aesthetic appeal, and overall user experience by utilising tools such as journey mapping. - Creating content for social media channels such as LinkedIn, Twitter, Facebook. - Creating traffic driven and lead generation campaigns on Google Ads. - Utilising a renowned marketing automation software suite to analyse data, create landing pages, and understand sales funnels. - Monitoring Google Analytics with the implementation of Google Tag Manager on GA4 to gauge relevant data for the company’s online presence. Focusing on behaviour flows, referrals from an SEO standpoint, and overall website health.

- Designing and implementing marketing campaigns on digital platforms for the company's products, which are used to fight Covid-19 and other viruses and bacteria. Using organic and inorganic strategies and tools (Eg: paid promotions through Facebook business manager).- Developing website content and customer experience through google analytics and customer journey mapping.- Performing competition analysis and landscape mapping to understand the business environment.- Creating the go to market ecosystem with vendors, suppliers, and distributors.- Negotiating pricing decisions and landing the best possible price for equipments and parts by creating a healthy value chain.- Designing and creating a robust product packaging and supply chain.- Working in a matrix startup environment, reporting directly to the Directors of the organisations.

- Led social media marketing campaigns for 14 fashion brands in the luxury apparel and slow fashion space. Created paid advertisements for the brands on Facebook business manager and AdEspresso.- Created audience personas through demographics, interests, and behaviour mapping. Average collective revenue for the brands through online advertisements was upwards of 100,000 GBP month on month.- Analysed data from Google and Hotjar analytics to improve customer website experience, website traffi c, and return on ad expenditure. Provided brand advisory on product development based on market trends.- Reported directly to the CEO of the organisation.

- Leveraged the CRM software provided by Buffalo Consulting UK to systematically callthe alumni of the university.- Communicated with the alumni and persuaded them to donate to the alumni fund of the university.- Built lasting relationships with the alumni, along with hands-on learning of key negotiation tactics and skills.- Raised over 90,000 GBP as a team for the fund.

- Created low fidelity prototypes using design thinking tools and methodologies.- Facilitated and arranged workshops on design thinking in colleges and higher education institutions through networking.- Formulated digital marketing strategies and go-to-market plans for the firm's paid online courses, which were adopted and implemented by the founders of the organisation.- Created paid social media campaigns to promote the organisation as well.

- Improved digital presence of Franke Faber's new sub-brand 'Eurodomo' throughcompetition analysis and market research.- Designed and provided inputs for the new website and various landing pages to provide better customer experience.- Studied the offline customer interactions at the retail and dealer stores to then analyse and design online customer journeys and interactions.

- Visited the franchise and company-owned stores to understand footfall and analyse thecompetition.- Recorded observations relating to the demographics and behaviours of customers. - Applied consumer psychology concepts such as sensory marketing to improve the aesthetic appeal of the store.- Provided detailed feedback to the sales, marketing, and operations team on the basis of the analysis.