Senior Research Manager
● Responsible for BHT/ brand evaluation track studies, ascertaining brand’s performance on Key Performance indicators (KPIs).● End to end delivery management of retainer and ad-hoc projects.● Performed brand v/s competition analysis, concurrently evaluating brand perception via brand image profiling (B.I.P).● Impact analysis of marketing activations conducted by the brand and its competitors.● Conducted EBES (early brand evaluation study) for Fashion apparel brand and FMCG giants. ● Studied the Customer Lifetime Value (CLTV) of Toyota customers and presented the factors for repetitive buying, brand association.● Developed pricing strategy via price sensitivity module.● Created interactive dashboards using visualization tools like MS Power BI on monthly brand data to track KPI’s i.e. consumption, awareness, MOCB/MOUB and consideration.● Assisted the client in curating Product-Market fit and Go-To-Market strategies.● Prepared artifacts for different categories which assisted in client presentations. ● Conducted secondary research (using elementary level Capital IQ tool) on target companies to formulate research proposals, including SWOT analysis. ● Conducted Opportunity sizing studies to assist the client in comprehending both category and product behavior in the region.
