- Built relevant narratives to support the GTM strategy of Sports business.- Understood the nuances of media ad sales process especially for impact property like Cricket (IPL, etc.) and other emerging sports.- Liaise with agencies and brands to understand how the brand life cycle affects the media mix.- Conducted primary interviews and independent surveys to understand the IPL audience in terms of behavior, attitudes and how they engage with advertisements.- Coordinated with an external market research agency to collect primary data from across the country.- Analyzed the data and built narratives around:- What are the underlying motivations and attitudes behind IPL audience device preference and viewing environment.- How IPL viewers engage with advertisements while watching IPL on TV vs Smartphone.- Identifying categories where purchase decisions in Indian households are a collective rather than solus.- How collective viewing on TV builds greater recall for brands.

- Created the brand assets for TEDxMICA ‘23- Strikethrough.- Formulated and executed the digital communication strategy for all digital platforms.- Designed the social media campaigns for the event.

- Worked alongside the Knowledge Management team supporting in various activities including data analysis and research.

Assisted with the Direction of the annual stage production, Naqqaash