Crafting purposeful brand strategies that enable growth and simplify decision making. Working at the intersection of strategy and design, developing creative concepts and making sure they come to life.

Besides smaller day-to-day graphic design tasks, I've mostly worked on branding projects within the real estate and cultural sector, both from the strategic and the design side of things. From research, positioning and visual identities to placemaking concepts — always being responsible for a convincing presentation to the client. Other than that I have been involved in conceptualising and designing marketing campaigns, offline brand experiences and classic print products. My tasks also included idiating marketing measures and creating annual marketing plans.

Designing brands for several verticals, UX/UI for own brands and internal projects like the knowledge hub "frorum" and general marketing design.

Art direction for all clients and internal projects as well as brand development for own projects. Moreover, I've been contributing to strategic projects and pitch decks. Daily tasks included designing diverse marketing assets including motion designs, social media posts and stories.

Crafting brand identities, websites and posters mostly for clients from the cultural sector.

BRASILIA Magazine is a monothematical magazine about design and society, published by the University of Applied Sciences and Arts, Hanover.