With a dedicated focus on transitioning media and advertising towards a more sustainable future, my role as a Technical Sales Specialist harnesses eco-design, carbon footprint awareness, and advanced technology. At the core of our team's efforts is a unique platform tailored for the advertising industry, reflecting our commitment to environmental responsibility.Leveraging skills in SaaS sales and online marketing, acquired through my tenure as Head of Programmatic Advertising & Ad Technology, I now contribute to a mission that aligns with my expertise in data monetization and market entry support. This blend of competencies enables me to drive meaningful change within the eco-conscious tech landscape.
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Co-FounderDachrepublicHamburg, Hh, De -
Head Of Programmatic Advertising & Ad Technology Wallstreet-Online.DeSmartbroker Holding Ag Mar 2022 - PresentHamburg, DeutschlandSmartbroker Holding AG is the biggest finance publisher in Germany (wallstreet-online.de, boersennews.de, finanznachrichten.de, ariva.de and smartbrokerplus.de) -
Programmatic Advertising ManagerWallstreet:Online Ag Nov 2019 - Apr 2022Berlin, Germany- Programmatic Ad Sales- Technical account management- Yield and Ad Stack Optimization- Development of Monetization Strategies- Programmatic media buying for neo broker technology -
Presales Dach MediarithmicsMediarithmics Oct 2022 - Apr 2023Next-Gen Customer Data Platform - made for media companies, retailers and omni-channel brandsGDPR by design, already operating cookieless. Market Entry Support DACH & Saas Sales -
Technical Sales Specialist1Plusx Aug 2018 - Dec 2018Zürich Area, SwitzerlandBoost Your Revenue with First-Party Data Management Solutions. Market Entry Support for Germany & Saas Sales -
Senior Sales EngineerFreewheel May 2014 - Jul 2018Hamburg Area, GermanyFreeWheel, a Comcast company, is a leading video ad server and ad management platform designed to streamline the monetization of premium video content across various devices and distribution channels. As a comprehensive solution for video advertising, FreeWheel offers robust tools and capabilities to optimize ad operations, maximize revenue, and deliver seamless viewing experiences.- Business Development DACH- Technical Publisher Onboarding- Publisher Management- Technical Account Management- Publisher Education -
Online Project Manager Performance MarketingUnister Gmbh Oct 2012 - Nov 2013HamburgThe Unister Ad Server is an innovative advertising platform specifically designed for the travel industry. It offers advanced features that set new standards in travel advertising:- CPC Auction Platform Development- Real-Time Bidding System Improvement- Advertiser & Publisher Acquisition -
Yield Management & Ad Technology ConsultantAdconversion Gmbh Oct 2009 - Oct 2013Hamburg Area, Germany- Revenue Optimization- Ad Server Setup and Optimization- Technical Account Management- Ad Operations and Management- RTA Consultancy -
Account Manager AdsenseGoogle Jun 2008 - Jul 2009DublinAdSense Online Account Manager in the key Account AdSense Team in Dublin- ad operation and management support- yield optimization- key account management -
Internship TraineeBradley Mcgurk Aug 2005 - Feb 2006DublinBradley has been creating, developing, and communicating brands for the past 25 years, creating many household brand names. Today, they offer in-house expertise across the full spectrum of brand building activities: Insight, Strategy, Creative, Digital, Communications and Activation.
Arne Pokrandt Education Details
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Ils HamburgCertificate Php & Mysql Developer -
Market And Consumption And Organisational Psychology -
Marketing-Referent, Studiengemeinschaft DarmstadtMarketing/Marketing Management, General -
Apprenticeship - Business Assistant In Foreign Languages And Tourism,
Frequently Asked Questions about Arne Pokrandt
What company does Arne Pokrandt work for?
Arne Pokrandt works for Dachrepublic
What is Arne Pokrandt's role at the current company?
Arne Pokrandt's current role is Co-Founder.
What schools did Arne Pokrandt attend?
Arne Pokrandt attended Ils Hamburg, Leuphana Universität Lüneburg, Marketing-Referent, Studiengemeinschaft Darmstadt, Bildungszentrum Mortzfeld.
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