As the Director Brand and Product at Bethge Treuleben, I lead the strategy and execution of the brand and product portfolio for a premium leather goods company with a rich heritage and a modern vision. With over 14 years of experience in the luxury industry, I have a deep understanding of the customer needs, market trends, and competitive landscape, and I leverage my engineering background and MBA skills to deliver innovative and profitable solutions.I am passionate about creating products that combine technology and craftsmanship, enhancing the customer experience and the brand value. In my previous roles as the Head of Brand Treuleben at Leuchtturm Gruppe and the Senior Product Manager at Montblanc, I successfully managed the product lifecycle from concept to launch, drove growth and margin improvement, and built partnerships with technology companies to introduce new features and functionalities. I am also a compelling brand ambassador who inspires and motivates internal and external stakeholders with my communication and leadership skills. My mission is to elevate the Bethge Treuleben brand and product to the next level of excellence and innovation.