An FMCG start-up focused on the Health Food Category. Responsible for formulating and driving the Marketing and Sales Ops strategy, streamlining domestic and export sales operations and setting up operational best practices. Overall P&L responsibility.Ray Health Product Private Limited market truly innovative and convenient products that offer a healthier lifestyle without compromising on taste or health, enabling our consumers to "Live the Better Next"Check out more about us and our products at www.rayhealth.in

End-to-end responsibility of New Product Development, Supply Chain planning and S&Op Process for Clasico Brands and Beverly Hills Polo Club product portfolio.Our product portfolio includes disposable razors, double edge blades, pre and post shave products, deodorants, home care products and fragrances.Handling third-party suppliers, contract manufacturers and sales operations across Asia, Middle East and Africa, Europe and North America.

Product Portfolio Development & Management: - Study the gaps in already cluttered product categories like deodorants, toothbrushes and soaps in order to identify a consumer proposition plan for each category and develop a product and price positioning and branding strategy for the product portfolio.- Take a lead on designing the packaging for the complete range. This includes finalizing components (caps, actuators, cans) as per market trends and requirements, outer packaging design and colors, ensuring labeling and back-panel markings compliance (SASO, EU and Indian FDA)Trade Marketing- Category Management in terms of planogram, promotional calendar, merchandizing and communication for key accounts or special projects- Identify category plans including range and merchandise proposals- Development and execution of trade/consumer promotions including pricing, sales estimates, operations liaison and POS development- Recommend and develop local market promotions to promote sales- Provide feedback to management on new product launches- Flawlessly execute launches to gain maximum distribution- Collect and disseminate Best Practice for profitable Trade Marketing activities- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets- Develop trade communications - traditional and digital

- Researching consumer markets, monitoring market trends and identifying potential areas for investment and growth- Product pricing and positioning the category across regions - Planning, monitoring and reviewing product distribution and consumer reactions through focus groups and market research- Developing and Coordinating product launch plans with the regional sales teams- New and existing product development through ownership of the entire NPD process which includes initial research for identifying new product requirement, design and development, financial feasibility, market testing and product launch- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines- Overall P&L responsibility for the systems razors and toiletries category at Super-Max. This included shaving creams, shaving foams, shaving gels, aftershave lotions and deodorants. I started my career at Super-Max as a Management Trainee which is an intensive 6 month all-round training program. It gave me a bird's eye view of the different functions and businesses of the organization. It consists of varied projects scattered across Sales and Distribution, Marketing, HR Management and Operations in multiple product categories and geographies.Following this, I was appointed as a Business Manager within the CEO’s office. This was an interesting role that involved working on strategic projects driven by the Executive Office. The nature of projects ranged from New Business Development, Sales and Marketing, Brand Management, Corporate Communications, PR and Category Management.My last role was as an Assistant Brand Manager - Systems and Toiletries Category

EMA Partners International is one of the world’s leading retained executive search firms with 50 offices in 37 countries, and more than 200 qualified & experienced consultants. Our expertise lies in providing senior-management and board-level resources for high-impact roles, across all sectors, by leveraging our global network to hire from, and within, various geographies. Many of our partners also provide value-added advisory services that focus on organizational structures and compensation benchmarking. Our methodology includes a detailed, competency-based assessment of candidates.A research cum client engagement profile wherein my primary responsibility is to minimize the Account Manager's involvement in the strategic and operational aspects of search execution and take up complete ownership of the search process. This includes:• Partnering with the client to create the assignment brief• Create and define search strategy as per the assignment brief• Exhaustive Industry research• Organization mapping• Data analysis to identify appropriate sources for talent• Client engagement through constant consultative feedback to the client in terms of availability and quality of talent• Sourcing the candidate as per assignment brief• Effectively positioning the client and the role to the candidate• Conducting detailed candidate evaluations and writing exhaustive evaluation reports/dossiers• Candidate positioning to the client• Joining process support and billing; Most Important KRA: Driving closures with minimum turnaround time.

Ranbaxy Laboratory’s Global Consumer Healthcare Division as a part of my requirement towards completion of education at the Business School. Project report covered the following:Market and Competitor AnalysisBrand Extension PotentialProduct Extension PotentialMarketing StrategyThe report made and submitted by me was highly appreciated by the Top Management of the company.