Digital Marketing Lead
CurrentAs a Digital Marketing Lead, I spearhead initiatives to drive growth and enhance brand visibility at KapData India, focusing on Account Based Marketing (ABM) and lead generation. My role involves developing and executing a strategic marketing plan and consistently producing engaging content across all social media platforms.Key Responsibilities:*Account Based Marketing (ABM): Launch targeted campaigns for top accounts, integrating a social media content calendar to maintain consistent engagement.*Lead Generation: Generate marketing qualified leads by leveraging innovative marketing strategies.*Digital Marketing Strategy: Formulate a comprehensive 12-month digital marketing strategy aligning with company objectives.*Marketing Analytics: Utilize data-driven insights to assess marketing performance, identify trends, and refine strategies for improved outcomes.*Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of collaboration and driving them toward achieving marketing and revenue goals.*Cross-Functional Collaboration: Work closely with sales, delivery, and corporate recruiting teams to ensure seamless alignment with overall business objectives.*Campaign Management: Plan, execute, and measure multi-channel marketing campaigns to boost brand awareness and engagement.*Brand Management: Ensure consistent brand messaging and positioning across all channels, reinforcing our brand identity.
