Arnitra Jackson, Ace Email & Phone Number

Atlanta, Georgia, United States

• Maximized Year-End Profit Margins by 78%. Founded and led the Creative Department, achieving unprecedented success in boosting profit margins and exceeding goals.• Innovative Creative Strategies for 65% Year-Over-Year Growth. Developed and executed groundbreaking creative strategies, resulting in a remarkable 78% increase in profit margins. • • Spearheaded the creation of logos, branding, website development, and video production, driving a 65% growth in the first year.• Streamlined Processes for 20% Faster Client Onboarding. Implemented a creative process that streamlined client onboarding, documented project goals via creative briefs, and monitored success with project management tools (Salesforce & Basecamp). Increased internal operational efficiency by 20% per new client.• Inspiring Growth and Innovation. Mentored and inspired creative teams, fostering a culture of growth and innovation. Consistently delivered exceptional results.• Seamless Cross-Functional Collaboration. Collaborated seamlessly with cross-functional teams to generate creative solutions aligned with and driving overarching business objectives.• Revamped Social Sales System for 1000% Audience Expansion. Transformed the social sales system into a high-performing sales funnel, expanding client audiences by 1000% and scaling revenue by 15%.• Enhanced Client Experience for 30+ New Accounts. Dominated client relationship-building, generating 30+ new accounts. Identified ways to improve client profits while proactively managing deadlines and budgets.• Crafting compelling RFP responses for government bids for creative marketing services.Key Achievements:• Increased The Kool Source’s profit margin by 65% within the first year, employing an innovative and intuitive strategy.• Expanded social media presence across multiple platforms, increasing impressions by 38% and growing new clientele by 35% with 360 marketing campaigns.

Greater Atlanta Area

Manage company overall resources and operations. Point of contact for client satisfaction by organizing strategic plans, monitoring operational and process performance and product delivery. Facilitated client-facing interactions to ensure all deliverables met the client expectations, project timeline, and budget.• Hire, evaluate, and coach creative talent to support both current and planned capabilities as the team evolves. Negotiate contracts, overseeing budgets and supervising content. • Mentor creative team to drive professional goals, implement teaching, coaching, and inspiring training method, and support daily professional growth opportunities. Influence a team of rock stars producing exceptional experience for clients. • Manage and delegate responsibilities to team members and provide direction. Responsible for the growth and development of the creative team. Oversee the day-to-day work.• Leveraging talent as a resource for driving business results.

Greater Atlanta Area

Maintained a cohesive look and feel of the brand. Ensures the visuals, messaging and interactive and motion designs are true to the brand identity. • Developed and created a variety of print and digital materials, such as online banner ads, promotional video graphics, and websites contest to increase online sales.• Resolved decreased client engagement by creative testing and experimentation, expand our content distribution and brand footprint beyond current channels (including blog, email, social media, influencer campaigns, LinkedIn and publishing).• Guided projects and responsible for the overall quality of the work produced by the team.• Designed, build and maintained company website that incorporated accounting tools, website traffic monitoring, data analytics metrics, and email marketing.Achievements Received 2019’s Couple’s Choice Award issued by Wedding Wire Named Best Wedding Videography Company for 2017, 2018, 2019 issued by The Knot. Experienced 30% growth profits in sales within second-year margins by filming, editing, and designing wedding packages using the Adobe Creative Cloud.

Greater Atlanta Area

+ I meet with couples prior to the event to discuss the expectations of filming. It is important for me to strike a balance between being present to capture the wedding while remaining unobtrusive.+ Prior to filming, I ensure that cameras and other equipment are in good working order. I use special equipment, such as steady cams and jibs, to capture the event from different angles. + After the event concludes, I collect all footage and edit the video into a final cut. I produce a Highlight overview of the event, organizing the film chronologically and splicing in interviews with guests.

United States

• Collaborated with Dyson's team to conceptualize and produce engaging learning and development videos for their internal platform.• Translated complex concepts into visually compelling content, enhancing employee knowledge of Dyson's culture and new product features. • Ensured alignment with Dyson's thorough brand guidelines, maintaining a consistent visual style across all videos and motion graphics. Including but not limited to typography, color palette, voice levels, music selection, and logo placement and animations. • Managed the end-to-end video production process, from scriptwriting and filming to editing and final delivery for the Scorm course release. • Incorporated feedback from stakeholders to refine content, resulting in highly effective training materials.• Played a key role in enhancing Dyson's internal training resources through visually appealing and informative videos that were viewed by 14,000 plus international employees.

Alpharetta Ga

Maintaining a clear vision and deliver a captivating visual message that speaks directly to the viewer. Influence, inspire, and advise a creative team, leveraging the widest array of talents, strengths, and weaknesses.• Launched a Podcast focused on highlighting the career paths of successful retail leaders. Overseeing and contributing to the creative direction, style, and methodology while playing a significant role in defining the purpose and vision of the project. Overcame audio challenges, speech impediments and background noise to produce great audio recordings.• Designed and styled annual and semi-annual leadership conferences, which housed the President, VPs, and hundreds of business leaders. Created motion graphic packaged graphics, photoshoot sessions, video presentations, and conference agenda booklets. Saved the company $30,000 by utilizing our inhouse agency.Achievements Created training content for a top Fortune 500 company. The material was used to train more than 100,000 field representatives countrywide.  Launched an Employee Resource Group (ERG) internally where 14% of active members were promoted and 23% of active members moved into new, internal roles. Through marketing strategies and campaigns, I increased membership to over 500 active members within our first year.  Enhanced our presentation materials by updated it to include interactive videos and a consistent style palette to win multiple million-dollar businesses within our RFP process.

Alpharetta Ga

Collaborates effectively with account managers and creative teams on strategizing creative solutions for client's business objectives and goals. Cross-functionally generates a design that represents each client outward mission while maintaining brand consistency based on current market trends.• Implemented effective marketing strategies, plans, and campaigns, to increase audience engagement and brand identity across multiple channels.• Collaborated with internal team members and agencies to create and execute a cohesive visual identity for the brand guidelines. Delivered messaging, creative materials, advertising campaigns, video, website and social content across all business units.• Fluent in user-centered designs developing a vast array of compelling corporate positioning and lead generating videos.• Conceptualize scripts for creative storytelling and produced live-action motion graphics in conjunction with Instructional Designers for learning modules, web videos and social media.

Atlanta Ga

Scheduled and assigned workload and managing assessments. Reassigning work when appropriate while consulting with the creative team. Ensuring quality control and tight deadline completion.• Combined editing digital video with a court reporter transcript to develop sophisticated, yet easily understood, legal presentations.• Managed the problem-solving queue with scheduling promptly with quick and realistic decision making and strategic direction. Achievements• Earned the Superior Employee Award

Greater Atlanta Area

• Designed digital graphics for marketing and brand recognition for annual luncheon.• Organized award nominees’ material in animated presentations.• Collaborated with business leaders for planning the event from setup and layout to show flow.

Greater Atlanta Area

• Produce video edits alongside marketing content to support online blog• Prepared celebrity interviews for online streaming• Videographer for high profile red carpet events. (BET Awards, Atlanta Hip Hop Awards, Hoodie Awards)

Atlanta Ga

• Conduct quality assurance checks on produced content while managing the workflow queue.• Address technical issues and act as a second-tier Customer Service Representative.• Edit photos and video clips for nationwide deadline-driven viewing.• Facilitate meetings to improve office effectiveness

Bachelor Of Fine Arts (B.F.A.), Digital Media Production, A+

Activities and Societies: Student Ambassador, Video Production Cage Member In the Digital Media Production program, we learned.

Business Administration - Finance Concentration, B+

Activities and Societies: Morris Brown Concert Choir Within in this degree its taught to make informed predictions and forecasts.