Arno Fabricio Schonfelder Email & Phone Number

Bangkok, TH

Thailand

Indochina

Vietnam

• Driving all BTL strategy, planning, budget and POS execution for 12 countries in SEA, NZ and Pacific Islands.
• Reporting directly to the Business Unit President and leading a team of 9 managers, 30 supervisors and 600 third-party brand promoters.
• Implemented a new trade program using an online platform and app that reduces the cost of doing business by 65% where deployed, improves point of sales engagement and increases the sales of high-margin SKUs by 4x.

Vietnam

• In charge of trade marketing for Vietnam. Responsible for the BTL strategy, planning, budget and execution.
• Focus on global premium brands such as Budweiser, Becks and Corona.
• Reporting directly to the Business Unit President and directly leading a team of 8 managers.

Porto Alegre E Região, Brasil

• In charge of sales for Small Format Retail Channel in our biggest market in Brazil (revenue of approximately 450 million USD/year). Directly responsible for increasing beer sales of leading brands, maximizing.
• Led a team of 4 key account managers, indirectly led over 40 supervisors and 30 sales managers.
• Successfully implemented returnable glass bottle SKUs in more than 60% of the retail market.

São Paulo E Região, Brasil

• Head of a project named Pit Stop Skol Franchise at Ambev HQ. Oversaw the operation of the whole franchise: strategy, commercial and marketing planning, financial results, franchisee selection, P&L, ROI, online.
• Expanded franchise units from 189 to 395 reaching national presence.
• Increased the EBITDA from US$ 5.1 million to US$ 13.2 million.
• In 2015, the project was awarded TOP 10 Best Franchises (category: Overall Result) by “Pequenas Empresas & Grandes Negocios” magazine.

Curitiba E Região, Brasil

• Managed the sales and trade marketing tactics such as merchandising, pricing, layout, product range availability and cooling equipment for the retail market in the south of Brazil (over 800 POS).
• Developed and deployed the FIFA World Cup sales campaign increasing the beer market share by 4.2% during the period.
• Led a category management project for the largest retail chains achieving great results on sales and profitability, optimized stock rotation, out of stocks, and increased inventory control.

Curitiba E Região, Brasil

• Implemented the trade marketing plan, leading a team of 5 trade supervisors.
• Responsible for rolling out trade programs, merchandising execution, events management, sales budget and training sales teams in sales strategies, marketing and commercial rules.
• Also in charge of negotiating contracts with clients, increasing distribution, allocating trade materials and commercial capex worth approximately 7 million USD.

Curitiba E Região, Brasil

• Responsible for the strategic planning of the region and supporting the field trade marketing managers.
• Managed trade programs, allocation of investments, budgets and targets setting.
• Coordinated the Trade Excellence Program ensuring operational effectiveness for the region and best practice sharing.

Londrina E Região, Brasil

Fortaleza E Região, Brasil

São Paulo E Região, Brasil

Global Management Trainee

Curitiba E Região, Brasil

Trading over US$ 2 mio a day on NYSE and NASDAQ stock exchanges. Developingreports and analysis for technical trading strategy.

Curitiba E Região, Brasil

Curitiba E Região, Brasil

Curitiba E Região, Brasil

International Business

Administraçao Internacional De Negócios, International Business