In my role as Lead Digital Designer at Passport Heavy, I have been instrumental in a wide range of design and creative projects, contributing significantly to the brand's visual identity and online presence. My responsibilities include: • Spearheaded the comprehensive rebranding initiative for Passport Heavy, overhauling both visual & emotional brand assets to enhance brand recognition and emotional connection with the audience. • Composing and scoring original music for various YouTube episodes, contributing to the immersive storytelling experience that has captivated millions of viewers worldwide. • Led the development of social media and online display assets, optimizing visual content for engagement across social media platforms such as Instagram, TikTok, Facebook & YouTube. • Managed the design and production of the clothing and merchandise line, translating the brand’s ethos into tangible products that resonate with the community. • Managing the online store, including product listing, visual merchandising, and promotional strategies, to maximize revenue and brand visibility. • Crafting compelling copy for travel guides, pitch decks, partnership proposals, as well as website and social media content, ensuring consistency in brand voice and messaging across all channels.• Designed and implemented automation systems to enhance social media operations, including auto-responder systems that directed audiences into marketing funnels using platforms like ClickFunnels. Achievements: Significantly boosted brand engagement by establishing a new brand identity, resulting in an 80,000-follower increase. Expanded email marketing subscribers from 300 to over 10,000, generating $40,000+ in revenue through digital product channels. Directly contributed to YouTube channel growth with custom music scores, accumulating over 6 million views in 15 months. Pioneered automated blog post releases, enhancing reader engagement with AI technology.

As a designer working as part of a growing design team, I worked closely with their founder & product and development team to build and design digital solutions for non-profit organizations & NGO’s. This included:• Led the design and development of responsive user interfaces for non-profit organizations and NGOs, leveraging Figma to create scalable and accessible design systems that significantly enhanced project consistency and efficiency. • Developed and maintained a comprehensive bootstrap design library, streamlining processes and ensuring all projects adhered to UI design principles, including WCAG accessibility standards. • Spearheaded the design process from concept to completion, conducting A/B testing and user research to gather insights, refine product designs, and deliver intuitive user experiences. • Successfully delivered design projects under tight deadlines, including the "End COVID For All" campaign, which required the launch of an online platform in less than a week. • Collaborated closely with senior management and development teams to ensure that all designs were aligned with business objectives and ready for seamless handoff, supported by detailed design documentation. Achievements: Successfully led the design and launch of digital platforms for renowned organizations such as World Vision and the Australian Conservation Foundation, significantly boosting digital engagement.

Working directly with the co-founders, I was contracted to design and develop v1.0 of Antara Health’s health navigation application. My responsibilities included: • Led the end-to-end design process for Antara Health’s v1.0 health navigation app, from initial low-fidelity wireframes to high-fidelity prototypes, ensuring a user-friendly and visually appealing product. • Developed and implemented a comprehensive design system, including type and font libraries, responsive components, and accessibility features, to ensure consistency and scalability across the app. • Conducted in-depth focus groups and usability testing, gathering valuable insights that informed design decisions and resulted in significant enhancements to the user experience. • Produced detailed handoff manuals and collaborated closely with the development team to ensure accurate implementation of the design, maintaining regular communication to address any challenges that arose. Achievements: Delivered the complete design package within a 3-month deadline, enabling the successful launch of Antara Health’s app in the Kenyan market, with features still operational in the current version.

As the lead designer, I was responsible for various government projects including the development of the Amaka Fund client & staff portal and the HF Group real estate marketplace interface designs. My responsibilities included:• Orchestrating the design strategy and execution for key government projects, focusing on the creation of innovative real estate marketplace interfaces. This involved crafting user-centric workflows, wireframes, prototypes, and design mockups, all aimed at elevating the user experience for online real estate exploration.• Developing and implementing a set of comprehensive brand guidelines and a unified design system. This initiative was crucial for ensuring consistency across all digital products and significantly streamlined the design process for future endeavors.• Engaging in strategic collaborations with government officials and company executives. My role in these discussions was to ensure that our design vision was perfectly aligned with project goals, thereby greatly improving the effectiveness and impact of our projects.Achievements: Spearheaded the design and launch of the Amaka Fund client and internal team portal. As lead designer, I established the brand identity and design of the project and subsequent portals. The outcome was the successful launch of the Amaka Fund portal, contributing to the registration of over 33,000 new members to the portal as part of the affordable housing scheme initiated by the Kenyan government.

– Primary designer for digital touchpoints, including front-end UI design for websites and apps, leading to improved user interfaces and engagement.– Conducted qualitative UX research to inform product design, ensuring functionality and user satisfaction.– Coordinated with the in-house development team to prepare assets for development, streamlining the design-to-development process and boosting team efficiency.