Arnold Zhang Email and Phone Number

Embeded system design with video and audio applications. NLP, AI at egde ,360 video , motion detection. SMT manufactory Hardware design Multi Media system integration，

Optics and Image technolgy to service new generation automobile ADAS and intelligent automobile Entron Technology established on Dec.23, 2015, it’s principally engaged in automotive imaging solutions, Radar and system for new generation automobile ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) and intelligent automobile.HD FRONT VIEW, SURROUND VIEW cameras has a leading technology in the global, and deeply cooperate with imaging sensor supplier which in leadership in the global of ADAS.Our Core technical advantages: Integrated the world-class optical, imaging sensor, ISP technology.

(Mar 2011- May 2013) 1, Set up BU's business plan for Chin at very beginning. The business plan includes target market/application/customers, revenue projection, products, sales resource, channel and etc. 2, Work with product marketing manager from headquarter to get right product （ AR0330CS）.. 3, Meet the business development target with over $20M /year new local generated revenue pipeline within two years work. 4 . AR0330 had taken over 90% 1080P Car DV market share after this for 2-3 years.

(Aug 2008----Aug 2009) 1. Reporting to sales VP of Asia. 2. Leading a sales team with direct reporting 2 FAEs and 1 sales in South China while supporting North China as business development manager. 3. The product lines covers video decoder, audio processor and some mix signal products. 4. The direct local organic revenue contribution is about 40M$. 5. Distribution management is import to implement the sales result. 6. Support key OEM accounts like Huawei GSM fax projects, Lenovo notebook audio projects, Greatwall DPF projects as regional FAE team leader. 7. Support EMS and International company logistical service as manager of sales logistic team.

1. Reporting to Sales GM of China.2. Leading a STB sales team with 1-2 sales and 3-6 FAE in South China. 3. Hit revenue target $15M/Q finally 4. Support North China and Key OEM account team as business development manager and STB FAE team leader.

1. Reporting to Sales GM of China and Marketing VP of Media processor BU as two reporting channels for better support of the regional marketing role. 2. Find the market needs and defined killing feature with product team. 3. Penetrated into Cable STB system customer by partnering with key OEM players like Huawei via joint product promotion. 4. Pre-acted for China Satellite STB market with ABS-S ecosystem relationships hence Company/NXP can enjoy over 50% market share after 3 years. (Conexant sold STB BU to NXP in 2008). This is more like strategic marketing job. 5. As local coordinator among product marketing, Design center and sales team. 6. Present company value in public by doing key note speech in exhibition and industry forum, for example, ICTC 2006. 7. On behalf of company to attend standard organization for example: AVS.

Develop STB customer base in China from zero.Build distribution channel in Dubai/Middle East STB wholesaleDesign in/win in target customers with engineering team together. Define new chip solutionCX1438/CX2430X,which is the first luanch FTA STB chip with USB 2.0 for media player function among the market. Start STB revenue from zero to $10M/Q.

1. Develop customer base for STB business 2. Develop customer base for Trimedia a VLSI DSP from variable new emerging applications such as Video surveillance market, Multi media process market, image process market and etc. 3. Win several design wins for Trimedia in video surveillance and video conference applications. Those design wins had rewarded by Philips supper design win bonus.

( 1995 -1998 ) Facility and production line equipment manager