Providing brand and marketing oversight for the Innventure brand.

• Overview: Provided strategic direction to executives of sales, marketing, and business units at various companies who want to move to a new level of growth. • Client Workshops: As part of strategy design, facilitated client workshops for top-level executives to create customer personas and journeys combined with segmentation analyses that define the key product differentiators and competitive advantages needed for market acuity. • Marketing Content: Provided content for E-prospecting, drip campaigns, digital marketing, sales/marketing automation, social media, landing pages, microsites, and blogs. Clients Have Included:• World Vision, Seattle, WA – Marketing Strategy Design and Implementation • Gabriel Sales, Boulder, CO - Marketing and Sales Consultant• Jelecos, Omaha, NE – Marketing & Sales Consultant and Content Creation• Tata Business Support Services, Pensacola, FL – Marketing & Sales Consultant and Content Creation

• Overview: Directed and oversaw all Marketing, Communications, and Business Development strategies, teams, and activities for optimum performance.• Leadership: Led 35 team members in Marketing, Business Development, and Donor Engagement. • Revenue Strategy: Review of competitive landscape resulted in creating a new recurring revenue program that garnered 1.5K new donors/customers in its first year.• Business Development: Ensures the Business Development and Marketing & Communications functions and goals are integrated to achieve success in revenue growth through impactful marketing.• Brand Strategy: Builds upon brand recognition, works across channels to further increase awareness and understanding of the organization and its mission to stakeholders around the globe. • Communications Strategy: Introduced strategic internal communications process for Water For People to seamlessly integrate the 10 international offices via a C-Level bi-weekly newsletter and fireside chat to update/align the organization and boost morale.• Systems Improvement: Introduced new success metrics system that streamlined the performance evaluation process.• Revenue Generation: Turned around a faltering fundraising team and revived it, growing revenue 37% by the end of fiscal year 2020; currently on track to exceed FY20 revenue. • Client/Donor Growth: Increased donor/customer base.• Campaign Development: Set consecutive revenue records for Winter Campaign.• Development Committee: Serves as SLT representative on the Development Committee bringing practical insight and best-practice strategy to the work of the Board in the realm of revenue generation.• Board Memberships: Works with the Board Chair, CEO, and key stakeholders to ensure fundraising responsibility of the Board is being pursued and fulfilled.

• Overview: Directed marketing and revenue-generating programs that resulted in gifts for all core activities. • Leadership: Oversaw a staff and marketing department of 28 to produce $50M annually by leading all aspects of marketing and business development through a variety of digital, print, and in-person platforms. • Client/Donor Growth: Oversaw prospecting, cultivation, and stewardship of high-value donors and community leaders resulting in annual gifts over $50M. • Campaign Development: Created and led the rollout of a capital campaign with a goal of $3M in its first year ‘soft’ launch; earned $5M in total revenue. • Operational Excellence: Restructured and redesigned team structure to create a seamless integration of marketing and business development processes, programs, and platforms reducing budget spend by 10% annually.

• Overview: Designed and led the go-to-market strategy including design, pricing, messaging, events, promotion (digital and print), creative direction, and selling of core products for customer engagement.• Leadership: Oversaw all channel operations, 30 employees, and a $MM budget. • Data-Driven Strategy: Made data-driven decisions that ensured team and product met organizational goals. • Key Partner Management: Served as an industry thought leader both within the organization by chairing strategic cross-functional efforts and externally through public speaking and key partner management.• Marketing Strategy: Designed and led the channel marketing and development strategy.• Partnership Strategy: Created growth plan that increased strategic partnerships.• Communications Strategy: Redesigned donor/customer communications service strategy.• Revenue Optimization: From 2010 to 2015, delivered a YOY fundraising growth average of 27.5% while reducing donor acquisition costs by over 29% within the same period, creating increased margins for the organization that freed up cash flow for new revenue channels. • Product Development: Introduced multiple new revenue products while meeting company’s required ROI threshold for new initiatives (14 to 1) through a 2-tiered approach of introducing new pricing models and recognizing new growth opportunities.• Market Analysis: Transformed marketing and revenue-generating effectiveness by introducing lead tracking, Google analytics, predictive analysis, and specific marketing strategies for multiple segment profiles. • Talent Acquisition: Selected and hired all staff, created budgeting, and strategic direction for a national revenue-generating team of 20 total staff. • New Donors: Developed a continuum of care marketing roadmap for new donors, resulting in increased retention and recurring gifts by over 18% over four years. • Channel Marketing: Designed and led the channel marketing and development strategy.

• Overview: Developed, implemented, and sustained brand communication and collateral for the corporate brand; included oversight of all trade show and event environments, digital and print marketing pieces, copywriting, brand logotypes, television, radio, magazine ads, and public relations.