Chuck Arnold Email & Phone Number

Houston, TX, US

College Station-Bryan Area

Houston, Texas, United States

- Lead all communications and external outreach for University Advancement Division. Oversee operational activities by leading a team of fourteen employees and managing $1.6M+ budget- Executive Director over 1,000+ annual communications through UH Advancement Division

Houston

Managed a team of fourteen alumni relations staff in all programming areas to maximize alumni participation in volunteering, virtual and in-person events and all alumni communications and social media

Houston, Texas Area

Cultivated $3M corporate partnership book of business in business-to-business environment. Developed communications strategy utilizing print publications, digital, special sections, and networking events to achieve client’s marketing objectives

Houston, TX

- Managed $4M corporate partnership list in business-to-consumer environment. Developed advertising strategy utilizing print publications, digital, non-traditional media and special sections to achieve marketing objectives. Directed over 20 account representatives and facilitated all digital offerings while performing as subject matter expert- Drove.

Houston, Texas

Subject matter expert in all digital offerings to support and manage over 20 account reps. Products includes SEM, SEO, Social Media, ROS, programmatic, native advertising, first & third party email programs, data analytics and analysis.

Houston, Texas Area

New hire orientation; training on all digital product offerings, sales training, mentoring and continuing education. - Authored all training materials, testing, role-play scenarios and developed 8-week sales incubator for new hiresHighlights:- Oversaw digital certification program, certifying over 200 employees on Google AdWords.

Houston, Texas Area

- Led marketing and communication strategies to promote products or services directly to clients. Conducted market research/ analysis to understand customer needs, preferences, and market trends- Launched new direct marketing program including all marketing collateral, and sales rep training through full execution. Program included product development.

- Cultivated $4M+ in corporate partnership list including renewals, prospecting, proposal writing, negotiating, inventory management, corporate communications, stewardship, and fulfilment - Managed fulfilment team of three plus interns to execute all sponsorships including stadium signage, television and radio broadcast, promotional items, print.

• Spanish-language Broadcasting; Ch. 61, La Raza (KTJM 98.9 FM) XO (KQQK 107.9 FM), Norteña (KEYH 101.7FM) and Ranchito (KQUE 1230 AM)
• Developed strong client base of primarily large agency and national brands to reach Spanish-speaking customers.
• Conducted cross-platform selling across Television and radio in multiple markets, prospecting and writing proposals for potential corporate partners.Highlights:- Exceeded million dollar local sales goals for three.

• Managed Waste Management Account with full line of advertising agency services (media planning, media buying, contract negotiation, creative services, production and public relations).
• Developed national branding and new logo campaign from research and focus-group testing to final creative implementation across Television & radio, outdoor, print, digital and corporate collateral materials.
• Identified, negotiated, and implemented local and regional corporate partnerships with NFL, NBA, MLB, NHL teams and circuit-wide NASCAR program including stadium signage and car decals.Highlights:- Part of business.

- Identified, negotiated and developed integrated partnerships with major and local corporations- Implemented and executed innovative sponsorship campaigns utilizing all forms of electronic media, print, dasher-board, arena signage, practice facilities and in-game promotions- Worked closely with IHL to implement and maintain league sponsorships- Assist.

Master'S Degree, Sports Management, 3.50

Bachelor'S Of Science, Business Administration