Arnold K. Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Developed the digital analytics function within the Tribe, in an agile and collaborative environment. Streamlined onboarding and upskilling processes during the pandemic.Initiated the data self-service initiative to promote stakeholder use of Adobe Analytics in an accurate and consistent way.Implemented a personalisation program using Adobe Target, Audience Manager, and Launch, enhancing end-to-end digital outcomes.Established a comprehensive digital measurement framework, connecting online and offline data for improved marketing attribution and customer insights.Launched an ongoing always-on personalisation program for home-lending customers using Adobe Target and Audience Manager.Improved the data governance within the Data Analyst Chapter, through initiatives such as standardising digital measurements and segmentation for consistent reporting and audience modelling.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Lead the delivery of digital analytics reporting and insights for the EnergyAustralia digital sales, digital self-service, digital optimisation, and marketing. Utilising Adobe Analytics, Tableau, and SQL Developer to operationalise the extraction, transformation, and presentation of data. Deliver actionable insights and recommendations that drive digital and business performance.Develop data models that enable planning, forecasting, and business casing to support decision-making in the digital channel operations team.Lead innovation in digital analytics to better profile customers, drive digital marketing efficiencies, and deliver higher quality responsesWorking with digital analysts, data scientists, architects, and ETL developers, delivered the digital data integration project using the Oracle Big Data Appliance, combining digital data from Adobe’s clickstream with marketing, social, and internal CRM.

Auckland, New Zealand

Led a digital performance team, driving digital analytics, intelligence, and optimisation outcomes for Vodafone NZ and Group. Directed the digital analytics function to optimise performance and deliver actionable, commercially significant insights.Streamlined digital analytics processes and automated tasks to improve operational efficiency. Utilised Adobe Analytics and Tealium IQ for data governance across Vodafone NZ, deployed Qualtrics surveys for customer feedback, and maintained Google Tag Manager for additional analytics.Collaborated in an Agile environment to meet business requirements. Conducted financial analytics for business development and expenditure management.

Sydney, New South Wales, Australia

The Globus family of brands is a wholesale tour operator providing coach tours, luxury river cruising, and independent holidays in Australia, New Zealand, and Asia/Africa.The role is responsible for owning and developing the digital marketing strategy, ensuring the Globus family of brands online brand compliments its offline efforts and for coordinating all national online marketing activities.

Sydney, New South Wales, Australia

Responsible for overseeing strategic accounts and suggesting methods of improvement, particularly relating to the SEO and link building areas; also responsible for research and development of SEO and link building products.Responsible for identifying and rolling out team-wide process improvements and innovations; also responsible for staying up to date on the latest digital industry developments, and actively communicating relevant learnings to the team as appropriate.

Sydney, New South Wales, Australia

Responsible for developing online marketing strategies, online business opportunities and identifying viable online marketing channels to achieve overall success for First Rate’s high-profile clients.Top-tier account management, looking after some of Australia’s top brands.

Auckland, New Zealand

Responsible for identifying online marketing strategies and implementing relevant tactics to achieve overall success for First Rate’s high profile clients.Also responsible for management of Internet marketing campaigns for a variety of clients and projects using various channels including search (organic and paid search), eDM, display advertising, and other appropriate channels to achieve client objectives.Led a team of three internet marketing consultants, responsible for project management of team projects, maintaining a high standard of quality, ensuring the tasks are effectively distributed within the team to meet the deadline.First Rate was nominated for the Deloitte Fast 50 awards from 2006 through to 2008, and became the category winner for the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index.

Auckland, New Zealand

Responsible for assisting with the implementation of Internet marketing tactics for client accounts. Worked with various clients from startups, SMEs, to corporates.

Auckland, New Zealand

Tutored the Information Systems 110 (Business Computing) paper and responsible for looking after 4 tutorial classes of 20 - 30 students each. Delivered teaching materials and tutorial practices that are both highly technical and business related in a way that is easy to grasp for first year students.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business And Information Management, Accounting And Information Management, 7.02 Out Of 9 (A-)

Activities and Societies: Beta Gamma Sigma

Education record

Activities and Societies: Gita Bahana youth choir Class football team