Expertise includes• Strategic Planning• Sales Team Evaluation & Deployment• Brand Development • Marketing Strategy• Developing & Documenting Sales Processes• Organizing Almost AnythingAvailable for seminars, workshops and individual coaching

Manage all aspects of operations including: database management, client and donor records, business insurance, human resources, payroll, and accounts payable. Oversee third-party contractors for accounting, mail processing, audit, and tax preparation.

Led multi-brand selling efforts of outside sales teams across four companies, including national accounts, regional sales, international sales, showroom and counter sales, restaurant design, territory sales and supermarkets. Created and developed marketing campaigns to drive profitable sales growth. In a matrix organization, reported directly to the corporate CEO and two company Presidents. Member of the executive leadership team.Led sales deployment task force to integrate sales teams from three companies into one unified organization, including sales strategy, personnel redeployment, customer assignment, channel sales plans and performance metrics.Created and led the development of a marketing initiative to reposition part of the product line for cash and carry customers including branding, packaging, point of purchase materials and catalogs.Personal selling responsibility included key accounts totaling over $5,000,000 annually.

Directed all sales functions including field sales, national accounts, buying groups, inside sales, customer service and international sales. Led all marketing efforts including brand management, catalog production, advertising, promotions, pricing, trade shows and company website/e-commerce.Created and led a strategic initiative to re-engage the service segment with market-specific catalogs, prices, toll-free number, advertising, promotions and customer loyalty program resulting in 38% sales growth in two years.Designed and implemented a quality control process to ensure error-free execution of marketing materials including checklists, flow charts, copywriting conventions, proofing procedures and follow-up processes.

Directed seven independent, outside sales organizations calling on dealers, chain accounts and institutions. Built relationships with key, national customers to develop sales campaigns, introduce new products and increase market share.

Corporate level position directing all marketing functions for the company’s consumer business including product development, design, advertising, category management, profitability, inventory control, and sales promotion.Led a marketing initiative that resulted in Wal-Mart adding two new product categories, increasing sales by $5 million and designating our package as the prototype for all vendors.Developed and implemented a strategic plan to regain market share for the company’s high-end retail product line that included a coordinated marketing campaign of new fixtures, packaging, point of sale materials, ads and a consumer loyalty program.

Business Unit Manager in charge of all aspects of sales, marketing, product development, design and customer service for a $200,000,000 division. This included sales forecasts, budgets, financial performance, long-range planning, staff development, and executive selling. As a member of the corporate Operating Committee, worked closely with C-level and divisional managers to achieve corporate objectives.Developed a strategic business plan and built an alliance with two European manufacturing companies creating a global joint venture partnership. This initiative involved every aspect of design, engineering, sales, marketing, procurement, and logistics resulting in first year sales of $20,000,000.Led a product rationalization project that freed 10% annual capacity for new product at a domestic factory, merged two product lines to eliminate redundancies, consolidated three warehouses to reduce costs by $2 million, improved service levels, grew sales by double digits and increased profit margins by three percentage points.Secured funding for a $1 million investment in technology to upgrade the division’s custom decorating capabilities that tripled the number of projects and increased the closure rate from 17% to 65%.