Working as Creative Director makes me responsible for the overall aesthetic approval of the project. This entails, starting with concept design development, prototype & sculpting supervision, keen to details & quality approval for the final mold and casted piece. Lastly, color painting supervision, and overall aesthetic finishing of the item. Thus producing an ergonomic yet quality and aesthetically accurate product.

Currently responsible in generating ideas to present to the clients. Constant supervision on designated designers and artists on handling creative presentation to clients, making sure that such presentation are achievable and cost efficient. Commissioning sculpting division to attain and produce detailed sculpts ready for molding. Always check every division where sculpts transformed into actual finished product.

Designed new concepts and exciting ideas based on customers' request. Strategically focused on items' construction and specification in order to obtain affordable price yet competitive designs.

Designed furniture and other wooden home and table decorative items. Prepare CAD print outs to support details and accurate costing on the items.

Designed concepts based on customers' request. Renders 2D or 3D presentation to support concepts' details and specification.