Arné Rust Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

Working across the business to profitably expand the portfolio for the whole Africa Zone. Includes pack price, new to market innovations, portfolio optimization and brand renovation. Responsibilities include the creation of the P&L and Business Case, Innovation Positioning, Logistical, Technical, Supply and Legal considerations for all markets in all segments. Also includes the building of the Strategic Pipeline to "future proof" the portfolio.

Johannesburg Area, South Africa

Developing brand strategies from market trends, consumer data and brand position resulting in two of the fastest growing beer brands on the continent with positive equity growth in parallel. Working on brands like these is an honour and a privilege. During my tenure we had some fantastic results;- Grew Carling brand power to be the most powerful brands in the LADs category- Won the SAB Brand Team of the Year President's award 3 years out of 4- Won a Cannes Gold and Bronze Lion, a Grand Effie and the Black Pixel from Bookmarks in addition to 6 Loeries- Negotiated and launched the new format of the Carling Black Label Cup to include all 16 teams in the PSL with the best results to date on engagement and volume growth- Had fun doing it.

Johannesburg Area, South Africa

- Three year strategy development with focus on analytics underpinning brand portfolio choices. - Oversight of >$100mio Africa Zone marketing budget actively managing investment decisions, risks and opportunities. - Pricing elasticity and price ladder recommendations resulting in clarity on volume impacts and influenced turnaround of volume performance for key East African market.

Nigeria

- Launch of Budweiser in Nigeria- Execution of FIFA World Cup campaigns across the portfolio- Development of strategy, innovation pipeline and agency relationships

Johannesburg Area, South Africa

Accountable for the Castle Lite Brand Plan, Innovations Planning and Management, driving Brand Profitability and building team capability.

Johannesburg

Market Intelligence: Category and Competitor analysis consisting of market sizing, industry player analysis, opportunity identification and implementation.

Johannesburg Area, South Africa

Assisting our clients to track and react to customer needs in near real-time.

Johannesburg Area, South Africa

Banking industry, Data Management functional area - Strategy facilitation- Business analysis and reporting- Personal information governance project (POPI)Manufacturing industry, Business Architecture functional area - Strategy facilitation and communication- Functional alignment to strategy- Innovation process development- IT Governance/Risk/Compliance development i.t.o King III, Cobit, Legislation- Support function consolidation (Procurement, HR, Finance and IT)- Knowledge Management scoping and design

Performed Monte Carlo analysis on coal mining operation to determine source of variance in daily production

Mba, Entrepreneurial Survival

Thesis Topic: Factors that influence Entrepreneurial Survival Supervisor: Greg Fisher

Industrial Engineering (B.Eng I)

Activities and Societies: Sonop teHuis Golden Key SocietyThesis Topic: Ergonomic design of Ford Silverton assembly line. Supervisor: Kobus.