What impacts a client's experience? Potentially, everything. From the first search; marketing materials; website engagement; conversation with community members; meeting with team members; coaching on how to finance new construction; consultation on layout, room sizes, and design selections; clarity of the plans and specifications; coaching on evaluating major emotional and financial decisions; contracts; expectation setting; the permitting process; communication; the experience during construction; interaction with trades; the punch-list; taking ownership and finally, living in the home. Our client's experience can be influenced by every individual who has ever interacted with the Company. It is influenced by the level of caring that employees and partners exhibit, the quality of the materials, and the workmanship of the tradespeople we hire. A lot has to go right to make the experience a good one. As if building a custom home isn't hard enough. Made even harder through a pandemic and the long tail supply, labor, and inflation volatility that resulted. For all these reasons and more, I'm very proud of the fact our client satisfaction scores have climbed into the mid-90s - a solid 14 points over the industry average - and most all of our clients are happy to be referrals and speak with other prospective clients. I didn't make all of this happen, but I did work tirelessly to get the right people in the right seats, get them well trained and onboard with owning their roles. I worked to define what the vision is and share openly and honestly what I think it takes to achieve it. I liked my title in this role. It was clear to me what I was responsible for, what I needed to do, how I needed to use my strengths, and where I needed to ask for help from others. Every time I sent an email with my signature, or introduced myself to someone, including my title held me accountable to my purpose: I was the one who was going to make sure our clients had a great experience.

We turn big, lofty dreams into clearly defined visions and realistic plans. We build a strong foundation for our clients and support them as they work to achieve their wildest dreams.Vinette offers all the services your business needs to Be Memorable including: Business Consulting, Data Dashboards & Marketing Strategy, Coaching & Training, Marketing Execution, and Consumer & Trade Education. Think of us as your marketing team for hire.Across these core areas, we build websites, design brands, define stories, create content, manage communications, advise on production strategy, shape product portfolios, engage distribution partners, and develop marketing and sales materials.

*Hired to help develop and launch the Bocelli Family Wines product line (now in stores), an expanded line of more accessible wines from world-renowned tenor Andrea Bocelli and his family, who have been producing micro-lots of fine wines for more than 150 years. Worked with design team to develop brand story, product packaging. Worked with leadership team to create sales channel strategy.* Experience working with suppliers in Italy; produced a week-long summit in Seattle: 18 Italian winemakers, 26 public, private and trade events throughout Seattle. * Built and managed social media profile and pilot advertising program for Small Vineyards: 628% increase in Facebook fans. * Resurrected and improved SOAK (proprietary online education program) for distribution sales reps nationwide: 139% increase in successful participation. * Built multi-tier customer relationship communications using technology (email and social media). * Worked with leadership team to streamline product portfolio paving way for national sales initiatives and promotion and more efficient inventory management. Developed first Focus Portfolio and sweepstakes incentive for sales force.* Acted as liaison between sales and branding teams; encouraged more dialogue and collaboration to improve effectiveness of company overall.

* Developed alliance go-to-market strategies between global, strategic partners: cross-team collaboration, measurable revenue objectives, world-wide go-to-market plan development, value-based messaging, joint positioning and communication strategy, annual execution plans.* 3-Years supporting Microsoft US Public Sector team to improve year-over-year strategy for partner recruitment, engagement and loyalty. Identification and segmentation of State & Local, Education & Federal partners; LAR and SI partner consulting to drive higher, measurable ROI on marketing development funds (MDF).* 5-Years providing business development consulting to hundreds of companies; helped executives define their best areas of opportunity, set appropriate goals and realistic objectives, and put a campaign plan (targeting, list development, collateral, timeline and ROI measurement) in place for achievement.  Tracked performance and drove higher ROI on MDF.* Developed framework and process for multi-year vertical marketing acceleration program for Microsoft Dynamics partners. Worked with partners to use MDF to develop vertical marketing collateral to launch into new vertical targets.* Lead the design, content strategy and creation of vertical websites targeted at segmented communities.* Performed research and key interviews to develop powerful, relevant copy, customer evidence, and collateral that supported the objectives of clients to drive action in a variety of audiences (sales field, partner, B2B and B2C, vertical, small business, mid-market, and enterprise).* Developed and delivered custom live and online training, and written how-to guidance for a wide range of marketing topics.* Multi-cultural Marketing: Managed corporate sponsorship event, in-language collateral development and press release activities for Ford Focus launch within the Asian-American, young-adult market.