Andy Robb Email & Phone Number

Glasgow, Gb

Haymarket , Nsw, Au

As the Head of Customer Experience (CX) & Marketing, I am dedicated to building and leading high-performing teams focused on creating exceptional customer experiences and driving sustainable business growth. With a strong passion for customer-centricity and data-driven strategies, I strive to foster a culture of innovation and continuous improvement.Key responsibilities:Strategizing and executing comprehensive marketing plans, including digital marketing, social media, content creation, email campaigns, and PR efforts, to drive brand awareness, customer acquisition, and retention.Developing and implementing customer experience strategies to create seamless, personalised experiences across all touchpoints, ultimately leading to increased customer satisfaction and loyalty.Analysing customer feedback, market trends, and competitive landscape to identify opportunities for improvement and growth, and driving necessary changes to keep the company at the forefront of the industry.Collaborating with cross-functional teams, including sales, product, and support, to ensure alignment of customer-centric initiatives and to maximise the overall customer lifetime value.Partnership management with key referral sources and extrnal agencies Leading and mentoring a diverse team of marketing and customer experience professionals, fostering a culture of collaboration, accountability, and professional growth.With a proven track record of successfully scaling businesses and driving customer-centric initiatives, I am committed to delivering exceptional results by constantly pushing the boundaries of what's possible. Connect with me to learn more about my approach to CX and marketing, or to discuss potential collaboration opportunities.

Haymarket , Nsw, Au

Responsible for the planning, development and execution of strategic brand and marketing plans (including brand architecture) to meet business objectives.Accountable for the development of internal and external campaigns, communications and engagement programmes ensuring effective execution cross-functionally and management of agency partners - ensuring marketing and brand programs are delivered on time, on brief and within agreed costs.Responsible for analysing data and generating insights to understand both brand and business issues, tracking brand performance in market, identifying market gaps and opportunities, developing business cases and providing sound recommendations to the business on brand strategy.Leading and developing and team of Digital and Marketing specialists

Haymarket , Nsw, Au

Mascot, Nsw, Au

Leading a team of 4 Marketing & Event Specialists to create & execute commercial multi-channel B2B marketing & communication strategies across a diverse range of Leisure, Corporate & SME business partners. • Collaborating with and influencing a diverse range of internal and external stakeholders across multiple matrix organisations, to ensure business growth goals are accomplished. • Directing a substantial budget. Collaborating and influencing key decision makers to ensure spend is providing a suitable ROI with reasonable cost of sale.• Managing C suite relationships with our Key Partners. • Built and executed multiple projects encompassing new product development, ampaign management, brand awareness, event management & sponsorship opportunities. These projects have yielded the following results:o FY18/19 $69 million incremental revenue through indirect channel (+10% vLY) $15 million incremental revenue through indirect channel from Premium Companion sale as a result of my segmentation strategy – most successful campaign in QF history – CEO awardo $650k saving from cost reduction initiative – reducing external design agency dependency, moving to an in-house model• Curation & cascade of post campaign reporting, • B2B Project Lead on Qantas Channel and Qantas Distribution Platform project which introduces New Distribution Capability (NDC) to trade partners.

London, Gb

Creating bespoke B2B marketing & engagement strategies using data & insights to ensure a consistent customer experience.• Owned the development of marketing plans to build awareness of and drive traffic to online (direct channel) and retail outlets via owned channels, affiliate marketing, and trade press. Resulting in a 20% lift in traffic to retail outlets and brand voice consistency across all channels in less than 3 months• Managing key relationships with a range a complex business owners/leader across all distribution channels to ensure commercial outcomes of joint activity meet the set criteria• Improving the usability, design, content & conversion of the online ordering platform resulting in $13 million in new sales generated within first 6 months post launch of online platform• Ownership of the Engagement Platform & Program resulting in a world first tobacco industry Shazam activation yielding $6m in incremental sales

London, Gb

Responsible for providing leadership and support to the Activation team in order to create a highly motivated team. Role is responsible for ensuring that all marketing campaigns and programs are communicated succinctly and in a professional format for the sales representatives to deliver.Main responsibilities include:• Ownership of end to end touchpoints including digital and print• Management of design agency relationships• Planning of cycle activities• Oversee implementation and execution of marketing activities and campaigns• Campaign Measurement, Tracking and Performance Reports• Support Cross-Functional Teams with activation and planning support by contributing to the planning process for product launches, marketing plans and other initiatives.

Melbourne, Victoria, Au

Responsible for providing leadership and support to the retail and business network team in order to deliver sales and brand campaigns. • Marketing strategy and development• Sales campaign and event management• Change Management • Project Management• Planning of cycle activities• Oversee implementation and execution of marketing activities and campaigns• Responsible for briefing relevant agencies & organisations for sales and marketing support materials• Campaign Measurement, Tracking and Performance Reports