As a Client Director, I lead the marketing strategy, and campaign delivery for some of our key, global accounts at The Marketing Practice. Working directly with my client's marketing and sales teams and external partners, I consult and advise on all aspects of their marketing strategy. This can range from proposition development and market positioning, outbound demand generation and customer success and retention, as well account based marketing and sales enablement. As part of a truly integrated agency, we can offer clients end-to-end programmes that deliver measurable results.Using my client-side experience from my time at Vodafone, I understand the pressures and challenges that marketing teams face, and the importance of sales and marketing alignment. I have used this knowledge in my agency role to influence the way in which I tackle challenges, build relationships across my client's businesses, and provide a holistic view of how marketing programmes and processes can be improved.

Part of a core team accountable for the creation of B2B SOHO, SME and Large Enterprise portfolio strategy and marketing. Direct report to the UK Chief Marketing Officer, with responsibility for the day to day management of marketing budget, spend optimisation and overall marketing strategy.- Developing insight driven, market defining and innovative propositions within Enterprise. -- Ongoing brand management of specific products and services in the Vodafone portfolio. - Shaping above and below the line campaigns to drive engagement, consideration and demand. - Working with creative agencies to develop multi-channel marketing material. - Responsible for the ongoing coordination of the Enterprise Propositions roadmap in the UK. - Supporting the CMO to create a centralised UK marketing strategy and tactics to support segment marketing plans.- Development and implementation of return on investment measures to ensure optimum efficiency.

Key role in a complex business transformation and change project across Vodafone Enterprise.- Responsible for Customer Engagement and external communications. - Development of a standardised Account Development Plan. - Implementation of ADP within 13 strategic accounts in VF UK/VGE.- Core development of strategic account improvement plans.- Preparing for and presenting at customer meetings- Completion of Vodafone Way of Selling Training and Selling Across Portfolio workshops.- Key role in the re-branding and marketing of the Fixed Network- Developing customer specific decks and customer newsletter communications. - Presenting and hosting internal webinars. - Supporting and managing one direct report.

Part of a core team to ensure delivery of retail growth plan and optimisation of over 200 Vodafone Retail stores in the UK and Ireland.- Supporting Store Openings across the UK and Ireland - Creating a Performance Optimisation Plan for individual stores- Tactical Marketing Programme Development - Performance Analytics - Direct involvement with Giving Something Back - launching this within Retail

- Working with disabled children and those with Learning Difficulties- Planning activities suitable for a wide range of children, managing disruptive behaviour in a safe and sensitive manner.- Team Leader for ‘play-schemes’, in charge five to ten members of staff and up to ten children.- Key worker for a young girl with cerebral palsy – bathing, getting dressed and taking out.- Attending meetings with other team-leaders to evaluate achievements and identify areas for improvement.- Completed safe-guarding training, basic health and safety and manual-handling training. - E4 Emergency First Aid at work qualified.

Part-time cover assistance at local school. - Administration Duties.- Communicating with children, staff and parents.- Data analysis, database management, comprehensive use of Excel, Word and Publisher.- Promotion of improvement strategies for everyday ease and efficiency within the school office. - Committed to safeguarding and promoting the welfare of children.