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Alexander is a Bilingual Digital Marketing veteran with 10+ years of client experience in marketing strategy, project management, and corporate training. Alex has created, developed, and managed SEM and eCommerce projects for top brands that include: Samsung, Unilever, Nintendo, SAP, TradeStation, L'Oreal, Stokke, Philips Hue, Toyota, Nissan, and Mercedes-Benz, to name a few.Most recently, Alex is the Vice President of Marketing at Recom in Deerfield Beach. He is currently tasked with onboarding, activating, and measuring Ad Sales and Return on Ad Spend for brand partners using Branded and Nonbranded Search, Programmatic Display, and Promotion tactics.His Bio also sounds much cooler written in third person than first person, so he left it as-is after much contemplation.
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Vp Of MarketingRecomMiami, Fl, Us -
Vice President MarketingRecom Aug 2024 - PresentDeerfield Beach, Florida, Us -
Associate Vice PresidentRecom May 2023 - Aug 2024Deerfield Beach, Florida, Us- Onboard new partners to understand and align on Brand objectives and goals- Facilitate marketing strategy creation and support managers in the activation and optimizations of campaigns- Share performance metrics and strategy updates to internal and external stakeholders -
DirectorRecom Apr 2021 - May 2023Deerfield Beach, Florida, Us- Activated new e-commerce campaigns to achieve increased sales volume at an efficient return on ad spend- Maintained campaign efficiencies to increase spend potential for incremental digital sales- Collaborated with clients to execute additional marketing strategies that aligned with their external activations off-Amazon -
Performance DirectorOmd Worldwide Apr 2019 - Apr 2021New York, Ny, Us- Delivered quarterly digital marketing activations through Search, Social, Display, Programmatic, and Affiliate activations for TradeStation, SAP, LG, Nintendo, and RB (US Hispanic)- Created internal optimization processes based on client conversion objectives and historical learnings- Liaised with business partners to ensure proper digital activations and thought leadership on behalf of our clients -
Associate DirectorPerformics Apr 2018 - Mar 2019Paris, Fr- Oversaw Search and E-Commerce team of 12 members responsible for over $140 million yearly SEM budget- Utilized secondary search strategies with digital partners to test and learn new opportunities for incremental site traffic- Planned with Social and Programmatic team leads to execute ideas for a holistic marketing strategy for each product/initiative in the client's portfolio -
Marketing ManagerPerformics Apr 2017 - Mar 2018Paris, Fr -
Account SupervisorResolution Media | New York May 2015 - Mar 2017New York, New York, Us- Grew client's search budget from $800K to $1.4 million year-over-year through successful campaign management in LATAM markets- Pitched and implemented Google products and services for additional activations within client's portfolio of brands- Strategized best solutions with partners for continuous performance improvements as the client's ambassador for Search Engine Marketing -
Sem Lead Account ManagerShowroom Logic Jul 2013 - Mar 2015
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Red Zone SpecialistApple Aug 2011 - Jul 2013Cupertino, California, Us -
Home Theater Sales SpecialistBest Buy Aug 2009 - Jul 2011Richfield, Minnesota, Us
Alexander Rodriguez Skills
Alexander Rodriguez Education Details
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Florida International UniversityMarketing -
School For Advanced Studies - SouthHigh School Diploma -
Miami Sunset Senior High School
Frequently Asked Questions about Alexander Rodriguez
What company does Alexander Rodriguez work for?
Alexander Rodriguez works for Recom
What is Alexander Rodriguez's role at the current company?
Alexander Rodriguez's current role is VP of Marketing.
What is Alexander Rodriguez's email address?
Alexander Rodriguez's email address is ar****@****hoo.com
What is Alexander Rodriguez's direct phone number?
Alexander Rodriguez's direct phone number is +130578*****
What schools did Alexander Rodriguez attend?
Alexander Rodriguez attended Florida International University, School For Advanced Studies - South, Miami Sunset Senior High School.
What are some of Alexander Rodriguez's interests?
Alexander Rodriguez has interest in Sporting Activities, Salsa Instructing, Meeting New People.
What skills is Alexander Rodriguez known for?
Alexander Rodriguez has skills like Customer Service, Leadership, Sales, Iwork, Os X, Customer Satisfaction, Ilife, Marketing, Sem, Online Advertising, Social Media, Advertising.
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