Anna R. Email & Phone Number

Limassol, Cyprus

Cyprus

Remote

Created course "Think like a strategist" from scratch.This course is aimed at managers who are looking to drive change within their organisation or department."Think like a strategist" includes bite-sized video content and the Workbook with practical exercises.

Dubai, United Arab Emirates

-Developed and delivered a comprehensive brand strategy project from scratch using in-house capabilities, building strong rapport with key stakeholders.-Executed brand strategy implementation by collaborating with creative, performance, and regional marketing teams, including the implementation of tone-of-voice (TOV) and brand guidelines.

-Led research team on social commerce trends for a major IT company in EMEA, focusing on marketplace businesses, and provided actionable insights and best practices to enhance the client’s marketing strategy.-Researched brand partnerships for a global ride-hailing service in South America and APAC, identifying successful campaign patterns and partnership opportunities to drive the client’s brand initiatives.-Pioneered early crypto investor acquisition strategies for BlockWRK (USA), leading a team of 3, and expanding WRK token user base through strategic community management, PR, and influencer marketing.-Established and scaled digital marketing and social media teams for SOL-based Solberg token, implementing robust community building, content creation, and 24/7 moderation strategies that led to successful KOL programs and content marketing initiatives.Active user of AI Tools for marketers: Claude, Midjourney, Canva AI and OpenAI.

Kuala Lumpur, Malaysia

-Led digital transformation projects, helping clients implement advanced technologies to enhance their business operations and customer experience.-Developed and executed digital strategies, aligning with client business goals and leveraging emerging technologies.-Provided strategic guidance on digital marketing, e-commerce, and customer engagement initiatives.-Facilitated workshops and training sessions to upskill client teams on digital tools and best practices.-Collaborated with stakeholders at all levels, from C-suite executives to technical teams, to ensure alignment and successful project delivery.-Developed digital roadmaps, outlining key initiatives and milestones for client digital transformation journeys.

Москва, Россия

Creating customer centric solutions for digital transformation.Areas: transportation, oil & gas, IT.

Москва, Россия

-Established a self-sustaining research and analysis practice, generating revenue by selling research products to clients.-Led a team of specialists in delivering impactful brand propositions in digital channels, achieving measurable results for clients such as BMW, Microsoft, ClubMed and Ali Express.-Innovated customer experience design in social media for Ali Express, driving a 70% growth to 150k+ monthly sales through organic traffic and digital marketing campaigns.Key accounts: Government & Public Sector, Transportation, FMCG, e-commerce.

Moscow

-Executed digital promo campaigns for Colgate-Palmolive resulting in a ~50% product sales growth, securing top positions of the promoted products among Russian retailers.-Delivered content marketing projects for Microsoft B2B partners.-Spearheaded marketing projects that significantly boosted social engagement, organic sales, and overall online sales conversion rates for major B2B beauty product manufacturers, achieving 3.5% conversion rate.

-Formulated and executed digital marketing strategies and social media marketing plans for Colgate-Palmolive, Microsoft, BMW, and Adidas, enhancing CRM and communication plans, and driving significant engagement and brand growth.-Orchestrated Microsoft social media strategy revamp for 11 sub-brands.-Led major product website relaunches from brand & creative side for key Colgate-Palmolive personal care brands.

New York City

Designed comprehensive digital and social media strategy for 15 markets, achieving a traffic increase to ~1million users/month by 2017 through brand partnerships and content optimization.

Developed and managed media planning strategies for clients like MasterCard, ExxonMobil, Continental, and Triumph Lingerie, delivering effective and impactful campaigns.

Moscow

Reached top positions in both Google and Yandex search engines with SEO Increased website sales conversion rate to 2,5%

Master Of Arts - Ma, Public Relations, Advertising, And Applied Communication

Education record