• Leading a team of 30 people that includes sales, country managers, and marketing teams.• Defined the business and organization strategies to drive market adoption of the company’s product and be responsible for revenue growth within the company.• Organized the first Legaltech Summit in Latam. More than 600 partners and legal directors attended the W Hotel to talk about AI, Machine Learning, and best practices of the legal industry.

Led a team of professionals in the areas of demand generation, content, SEO, SEM, and email while partnering with other sales, operations, and product leaders to plan and execute the go-to-market program.

Lemontech is a niche SaaS holding from LATAM, which goal is to provide solutions to different niches not only creating products but developing businesses opportunities throughout Latin America. Over 13 years in the industry, more than 10,000 users, and presence in more than 15 countries.

• Created and developed a brand of products to sell at Amazon.com.• Manage core business activities including product research (data analysis), brand management, online marketing through different channels (SEM/SEO/Web/e-mail), business development, negotiation with suppliers, customer service, and website development, • Launched 10 SKUs and sold 17,000 units in the first year.

We developed TRiFT, a smartphone solution that provides a fun tool to make you aware of all the items in your wardrobe. The app also allows you to create authentic looks mixing and matching your outfits using the photos you normally have in your phone. In TRiFT we truly believe that making a more efficient use of the garments we already have in our closet we will support a more sustainable world.

Responsible for growing e-commerce channel, increasing penetration, sales and profitability across markets through product management, marketing online (SEO/SEM), social media, app mobile and website analytics (Google Analytics). Managed two analysts and one intern.• Promoted after 10 months, increasing responsibility from four countries to all countries (Argentina, Peru, Colombia, Ecuador, United States, U.K, Australia, España, Uruguay, Mexico). • Defined and implemented commercial plans together with subsidiaries in 10 countries.• Implemented a system for training new e-business analysts in headquarters. • Directed and organized five workshops for 40 people each, promoting best practices among sales teams across 12 countries.

Implemented strategic plans for customers and brands. Developed promotional plans for product, brand and sales channels. Achieved volume, sales and profitability targets. Annual budget: $10 million.• Released Hellmann’s Supreme brand for ketchup in the Chilean market. Implemented a complete trade marketing plan including price, promotion, and product and placement strategy. • Achieved 104% market share, 102% growth and 105% of the point of sales indicators, meeting the company’s goals in both the ketchup and mayonnaise categories within two years.• Responsible for contracting, training and monitoring performance of a network of promoters. Got approval to double resources for this network and as a result, met objectives of the campaign.

Led a two members team who managed external agencies seeking excellence in execution at the point of sale (POS). Responsible for an annual budget $1 million.• Renegotiated prices of services provided by agencies reducing costs by 12%.

Analyzed ad-hoc reports of stock sell-in and sell-out for different areas.• Responsible for establishing sales goals for the entire company by analyzing stock and sales-in and -out information. • Disseminated management reports to customer marketing, customer operations, trade category and sales accounts.