Arojit Das Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

• Build propensity scoring card for impact estimation of feature rolled out during the covid to improve app stickiness
• Improved app redesigning by observing CTA for different events across different screens
• Designed Growth and Engagement Dashboard using Tableau for tracking health metrices, performance of marketing campaigns and conducting RCA
• Helped operation team by building Tele calling Dashboard to track calling agents’ performance and improving their efficiency
• Ideated in building Onboarding Journey of new users for super app
• Spearheaded the development of Predicting Ledger Transacting model leading an improvement in retention by 2%

Bengaluru Area, India

1. Build Clustering Model to group the 16MN+ user based on their behavioural variables to understand their app usage and loyalty.Output was used by marketing and product team to better target their ad campaigns.2. Developed a Predictive Purchase Probability Model for a chocolate brand,who were launching their new product in offline shop eg.

Noida Area, India

• Worked as a project coordinator with 150+ people
• Worked on 3 flagship model and technologies (4G,Embms,RCS).
• Automated data extraction method through excel saving to 150 hrs execution time.
• Generated sales report, issue registration report on weekly,monthly basis.
• Interacted with customer and improving quality index by 3%.
• Worked over deployment of Samsung mall with partners like Jabong, shopclues, Amazon.