Arokia Thomas Arun Email & Phone Number

Dindigul, Tamil Nadu, India

India

As an innovative Marketing Head with over 18 years of experience, I have a proven track record of creating and implementing successful marketing strategies that drive brand growth and revenue. My expertise spans digital marketing, brand management, market research, and team leadership. I am honored to have received the Kalam Book of World Record for Ideation, a testament to my creativity and ability to think outside the box.Throughout my career, I have consistently leveraged data-driven insights to craft compelling marketing campaigns that resonate with target audiences and achieve business objectives. My passion lies in fostering a culture of innovation and collaboration within my team, ensuring we deliver high-impact results.

Bengaluru, Karnataka, India

Managing activities involving downloading the briefs from marketing team, monitoring Corp. Ops Team and Regional Ops Team• Consolidating Reports and administering functions like submission & approval of closure sheet• Monitoring the entire planning and applying the use of various marketing strategies• Identifying & conducting research to identify new opportunities for bringing about innovation in events• Providing sound support in preparing pricing strategy of the product as well as selecting special products to be displayed at promotional events and exhibitions• Understanding of clients' requirements & rendering solution as per the specified guideline• Creating & sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members• Conceiving and implementing short / long-term marketing plans for markets• Driving revenue growth and providing value added customer service by resolving customer issues & offering customized solutions within product & service norms Highlights:• Successfully bagged Pillar of Strength Award in 2017-2018• Attained several appreciations from the customer’s/client’s end for completing the projects on time

Chennai, Tamil Nadu, India

**Strategy Development:** Create and implement effective BTL marketing strategies that align with overall brand objectives and target specific customer segments.- **Campaign Management:** Plan, execute, and manage BTL campaigns, including events, promotions, in-store activations, and sponsorships, ensuring they are delivered on time and within budget.- **Branding:** Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all BTL activities.- **Market Research:** Conduct market research and competitor analysis to identify opportunities for BTL campaigns and improve brand positioning.- **Vendor Management:** Collaborate with external vendors, agencies, and partners to execute campaigns, negotiate contracts, and ensure high-quality deliverables.- **Performance Analysis:** Track and analyze the performance of BTL campaigns using key metrics, providing detailed reports and insights to optimize future efforts.- **Budget Management:** Manage the budget for BTL campaigns, ensuring efficient allocation of resources and maximizing ROI.- **Cross-functional Collaboration:** Work closely with sales, product, and digital marketing teams to ensure integrated and cohesive marketing efforts.- **Innovation:** Stay updated on industry trends and emerging BTL marketing tactics to bring fresh ideas and innovative approaches.

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India