Rookee platform provides a wide range of SEO tools and enhancements that improve website positions on Googles search result pages and therefore provide growth of volume of highly engaged prospects from search to the businesses.

Currently leading a SaaS performance-marketing platform with 500K customers (small-medium businesses) through a hyper-growth period and a new product expansion phase. Within the eight months since my participation the business turned from stagnation to growth:• Transformed & boosted operational efficiency and effectiveness across the enterprise,• Optimized P&L, reduced costs, in agreement with the owner invested saved funds in product development & user acquisition,• Elaborated & currently executing the 3-year strategic plan which involves x3 annual revenue growth in 2024 vs. 2021,• Improved the efficacy of digital marketing: customer acquisition cost (CAC) decreased by -40%,• By customization of E-mail- & CRM- marketing introduced a constant reactivation of dormant users: churn lowered by -30%,• Launched 2 new products in the field of e-commerce & mobile ads, each of them demonstrated +300% YoY revenue growth,• By the end of ‘21 my team won 3 nominees out of 12 across the Ingate group of companies and was recognized as:• “Team of the year”,• “Product Expertise of the year”,• “Customer care of the year”

By the order of FreakOut Pte. established from scratch Russian branch of the leading in Asia Pacific region Japanese mobile native advertising platform, running display native & video ad formats, operating own programmatic stack DSP, SSP. The company is listed on the Tokyo stock exchange (TYO: 6094), operates in 14 countries.• Worked out the 2-stage strategic market approach plan, approved it in HQ, started the execution,• Following the plan successfully launched 3 core divisions: APP-marketing, Display & Video mobile native, Cross Border Ads,• Hired & trained & motivated the team, set the goals & implemented KPIs,• Using my professional network built fruitful relations with global advertising groups & prospects, game-developers, publishers,• Spearheaded constant PR, Marketing, SMM activities – Russian-branch recognized as “Content Contributors”

I was invited by shareholders to assess key aspects of operational efficiency across all branches of global affiliate marketing platform operating in RU, EU, LATAM, SEA, and to elaborate and execute a strategy focused on gaining net profit.• By P&L optimization reduced costs, terminated unprofitable branches & obsolete products,• By adding more cross-functional teams’ transparency, relaunched the planning, onboarding, campaign launching processes. Sales, scoping, pricing – became more predictable, easier, faster, enabling finance, client service, and integration teams to profitably manage engagements and resource allocations,• Troubleshot long-lasting tech issues with supply partners that hampered sustainable seamless business development,• Increased sales productivity by introduction of meaningful preparation of target lists for sales teams in connection with leading team experts in local branches – the initiative improved the quality & quantity of sealed deals. It doubled the number of successfully launched customers, improved balance between demand & supply sides, decreased the churn rate caused by a lack of traffic sources for a particular business segment,• Relaunched regional branches management. Hired new GMs, directed changes management, shared & taught best practices,• Overall customer satisfaction grew by scrutinizing and improving the customer experience – average LTV increased by +80%,• Established direct relationships & sparked KEY partners and TOP accounts: Booking.com, Aliexpress, Tinkoff Bank, etc.2017 annual revenue YoY increased x2, reaching almost $50Mio/year - it became the first year since the company was established when it gained NET-profit and paid out dividends to shareholders

Responsibilities: − Invited by major shareholder for the role of crisis manager dedicated to complete merger of the two Group assets, create single CRM platform and perform in top-3 at Russian market.− Strategic and tactical management of the two companies (230 employees under management).Achievements:• 2014-2015 assets merger and optimization plan was developed and approved at shareholder • Successful restructuring of two merged companies, including back-office and support functions optimization.• Rebranding and re-launch of PRICE.RU, see http://youtu.be/VYbI-kCLSU4 http://www.youtube.com/watch?v=ZO8No9yLW7w (TV ad)• KPI-based motivation system was created for top-managers as well as Sales function.• Cost optimization was completed in 2013-2014: 100 employees fired, 30 mln. RUB saved on salaries YoY, merger of 3 regional branches in one hub.KPIs achieved:+ Attracted 5000 e-shops in 2 years vs. initially baseline of 750 + Audience grew up to 4.1 mln. (according to TNS survey)+ Bids in auction accelerated from 3 RUB up to 7 RUB per click+ 25% income growth YoY+ PRICE.RU became #2 RuNet price aggregator after Yandex.Market + Exclusive contract with Google resulted in dramatic increase of partner e-shops+ Substantial increase in e-shops Conversion Ratio+ Launched unique advertising platform for SMB e-commerce:https://biz.price.ru/welcome+ Launched "Price.ru Academy" - learning course to improve knowledges in "performance marketing" & "e-commerce" prepared especially for SMB merchants in terms of "how to ... for dummies": http://start.price.ru/learning/#

CEOResponsibility: − Developed and performed BEGUN strategy− Sales, products, staff, finance restructuring. − Organize efficient organizational cooperation and business-processes with focus on Client Services efficiency.− Establish efficient CAPEX and OPEX control function, including RnD control.− Establish efficient product launch process and Product Development function.− Product and RnD planning.Achievements:• Integration with Yandex.Direct was completed in 6 months http://www.youtube.com/watch?t=116&v=O6tufIGWQaU• Product range was reviewed (on top of Rambler one)• Big reseller programs were launched with Yandex, Vkontakte, Google. As a result, BEGUN was positioned as e-advertising supermarket• In 2011 BEGUN got "Fastest-growing reseller in EMEA" Google status04.2006 – 04.2011 BEGUNCommercial DirectorRespons: in charge of Sales function and Business Development.Achievements:• Creation of Commercia) Department (95 Sales FTEs, 7 business units)• 1.2 bln. RUB yearly turnover was achieved (more than $40 mln.) • Implementation of CRM system, multifunctional IP-telephony, on-line Sales monitoring system, shared Sales and Account Management environment based, as well as other Sales tools• Efficient Client Support function was established• Moderator service was established, running 24x7х365• Exclusive trainings system was launched for staff and clients, based on my co-authorship methodology anв book “Context advertising” http://www.sostav.ru/news/2008/11/11/r3/• BEGUN promotion at major Russian and international professional conferences and events . • More than 2000 dealers network was build in CIS and worldwide, including training system, certification standards, CRM quality control, advertising excellence • Regional branches development opening resulted in 80-100% income growth YoY, e.g. North-West branch growth +80% YoY.• Ukraine (Kiev) representative office was opened. CAGR +35% during 2 years.

Responsibilities: − KROST industrial divisions promotion.− Manage advertising and BTL-campaigns, company and products branding for Moscow and Moscow region construction divisions.− Create Sales tools.− Create Sales units in KROST industrial divisions. Train sales managers.http://www.krost.ruhttp://www.beton222.ru/http://www.fabrika-gotika.ru/

Since 1998 Altermedia was one of the leading web studios in Russia. Altermedia proposed full service and support for clients. We produced and supported websites for Volkswagen Group, Bosch Homeappliances (brand Siemens, Bosch, Neff, Gaggenau), Merloni Elettrodomestici (brands Indesit, Hotpoint-Ariston), Bolshoi Theater, Central Bank of Russian Federation and many many more other well known brands. My responsibility was new business development, upsale additional options for example hosting or digital advertising and customer care (support) in both companies - Altermedia & Manifest digital advertising agency. Mostly all our clients after they finished websites asked about user acquisition, traffic acquisition - our inhouse digital advertising agency Manifest took care about such inquiries. We provided services such a creative’s preparation, SEO, banner ad’s even by CPA model (year 1999-2000)