Alexey Romanenkov Email & Phone Number

Istanbul, Turkey

Москва, Россия

Rookee platform provides a wide range of SEO tools and enhancements that improve website positions on Googles search result pages and therefore provide growth of volume of highly engaged prospects from search to the businesses.

Москва, Москва, Россия

• Currently leading a SaaS performance-marketing platform with 500K customers (small-medium businesses) through a hyper-growth period and a new product expansion phase. Within the eight months since my participation the.
• Transformed & boosted operational efficiency and effectiveness across the enterprise,
• Optimized P&L, reduced costs, in agreement with the owner invested saved funds in product development & user acquisition,
• Elaborated & currently executing the 3-year strategic plan which involves x3 annual revenue growth in 2024 vs. 2021,
• Improved the efficacy of digital marketing: customer acquisition cost (CAC) decreased by -40%,
• By customization of E-mail- & CRM- marketing introduced a constant reactivation of dormant users: churn lowered by -30%,

Moscow, Russia

• By the order of FreakOut Pte. established from scratch Russian branch of the leading in Asia Pacific region Japanese mobile native advertising platform, running display native & video ad formats, operating own.
• Worked out the 2-stage strategic market approach plan, approved it in HQ, started the execution,
• Following the plan successfully launched 3 core divisions: APP-marketing, Display & Video mobile native, Cross Border Ads,
• Hired & trained & motivated the team, set the goals & implemented KPIs,
• Using my professional network built fruitful relations with global advertising groups & prospects, game-developers, publishers,
• Spearheaded constant PR, Marketing, SMM activities – Russian-branch recognized as “Content Contributors”

Russia & CIS, Latam, South-East Asia, Central Europe

• I was invited by shareholders to assess key aspects of operational efficiency across all branches of global affiliate marketing platform operating in RU, EU, LATAM, SEA, and to elaborate and execute a strategy focused.
• By P&L optimization reduced costs, terminated unprofitable branches & obsolete products,
• By adding more cross-functional teams’ transparency, relaunched the planning, onboarding, campaign launching processes. Sales, scoping, pricing – became more predictable, easier, faster, enabling finance, client.
• Troubleshot long-lasting tech issues with supply partners that hampered sustainable seamless business development,
• Increased sales productivity by introduction of meaningful preparation of target lists for sales teams in connection with leading team experts in local branches – the initiative improved the quality & quantity of.
• Relaunched regional branches management. Hired new GMs, directed changes management, shared & taught best practices,

Москва, Москва, Россия

• Responsibilities: − Invited by major shareholder for the role of crisis manager dedicated to complete merger of the two Group assets, create single CRM platform and perform in top-3 at Russian market.− Strategic and.
• 2014-2015 assets merger and optimization plan was developed and approved at shareholder
• Successful restructuring of two merged companies, including back-office and support functions optimization.
• Rebranding and re-launch of PRICE.RU, see http://youtu.be/VYbI-kCLSU4 http://www.youtube.com/watch?v=ZO8No9yLW7w (TV ad)
• KPI-based motivation system was created for top-managers as well as Sales function.
• Cost optimization was completed in 2013-2014: 100 employees fired, 30 mln. RUB saved on salaries YoY, merger of 3 regional branches in one hub.KPIs achieved:+ Attracted 5000 e-shops in 2 years vs. initially baseline of.

Moscow

• CEOResponsibility: − Developed and performed BEGUN strategy− Sales, products, staff, finance restructuring. − Organize efficient organizational cooperation and business-processes with focus on Client Services.
• Integration with Yandex.Direct was completed in 6 months http://www.youtube.com/watch?t=116&v=O6tufIGWQaU
• Product range was reviewed (on top of Rambler one)
• Big reseller programs were launched with Yandex, Vkontakte, Google. As a result, BEGUN was positioned as e-advertising supermarket
• In 2011 BEGUN got "Fastest-growing reseller in EMEA" Google status04.2006 – 04.2011 BEGUNCommercial DirectorRespons: in charge of Sales function and Business Development.Achievements:
• Creation of Commercia) Department (95 Sales FTEs, 7 business units)

Moscow

Responsibilities: − KROST industrial divisions promotion.− Manage advertising and BTL-campaigns, company and products branding for Moscow and Moscow region construction divisions.− Create Sales tools.− Create Sales units in KROST industrial divisions. Train sales managers.http://www.krost.ruhttp://www.beton222.ru/http://www.fabrika-gotika.ru/

Москва, Россия

Since 1998 Altermedia was one of the leading web studios in Russia. Altermedia proposed full service and support for clients. We produced and supported websites for Volkswagen Group, Bosch Homeappliances (brand Siemens, Bosch, Neff, Gaggenau), Merloni Elettrodomestici (brands Indesit, Hotpoint-Ariston), Bolshoi Theater, Central Bank of Russian Federation.

Master Of Engineering - Meng, High Frequency Electronic Devices, Http://Miem.Hse.Ru/

HSE MIEM, an institution with 58 years of history, prepares specialists for high-tech industries. The MIEM teaching staff includes one RAS.

Postgraduate School, Ionizing Radiation Metrology, Http://Vniiftri.Ru/En/

VNIIFTRI has the status of the State Scientific Center of the Russian Federation, which has been regularly confirmed since 1994, and is.