Aron Taylor Email & Phone Number

Austin, Texas, Us

Obtaining and developing brand partnerships and marketing plans with the worlds first automated wet cat food feeder. Will provide excellent nutritional value to the pet and superior ease of use for their pet parents along with unprecedented technology available to them via apps for both iOS and Android devices.

Mountain View, California, Us

Assisting clients to win in the digital e-commerce spaceAchieved 90% client retention rate for the years versus the industry standard of 70%. Clients included Coca Cola, Pepsico, Mars (All Divisions), E&JGallo, and Post Consumer Brands for the America’s. Launched eight new client programs, delivering on time, within budget. Generated a 12:1 ratio on return on investment for all clients for the first year.Collaborated with clients on commercial objectives, targets, identified account/brand opportunities and accommodated/led over 30 quarterly business reviews with client senior leadership.Recruited, trained, and mentored customer success managers, and customer success executives during my first year in the position. This included turnover and growth for a more than doubling of the annual ARR.

I was recommended for the position to establish a retail execution program within a growing channel retail environment, collaborating across the organization to integrate strategic and tactical initiatives. I successfully developed a cohesive, profitable call plan strategy to optimize sales potential and achieve brand marketing objectives. I skillfully gained buy-in from senior management and established unified worldwide store execution KPIs, which streamlined the supply chain—from manufacturing to distribution—and dramatically impacted consumer interaction with the brand. I orchestrated A/B testing across leading chain stores spanning multiple countries and accounts that supported significant retail execution investment. I diligently identified that stores sold 5% to 20% more products for locations receiving service than those only serviced by store staff, with a net ROI of 35%. I also got selected as a small team member that identified, developed, and deployed a business intelligence system that quickly and effectively pinpointed retail opportunities across six countries and multiple languages.

Cupertino, California, Us

The VP of Sales recruited me for iTunes $7B+ gift card business (former SVP at Disney) to build an in-store merchandising program to support brand objectives and ensure physical and digital products were brought to the market point of consumer interactions (in-store and digital supply chains). I efficiently built the program from the ground up to execution teams across 20 major global markets, including first-time representation in Europe and Asia-Pacific. I deftly developed and led Regional Managers for North America, Europe, and Asia-Pacific tasked with enhancing the in-store consumer experience, reducing costs, increasing retail visibility, and providing brand advocacy for retailers. I skillfully formulated KPIs, standardized contracts, and established best practices that provided budgeting, forecasting, and performance accountability. I proficiently standardized analytics and business intelligence worldwide and executed a two-year project that enabled sharing information through systems in less than five minutes versus the previous three to the four-week timeline. I timely delivered $500M in incremental revenue of gift cards and additional Apple products, representing 8% overall sales growth. I propelled the digital footprint from 7% to 11% of sales. I hired a dedicated multilingual online digital online operations manager through a third-party company to ensure a unified customer experience across all sites with easily searchable products and a smooth buying experience. I was also recognized as a two-time winner of the iTunes Excellence Award for business contributions.

Burbank, Ca, Us

I was promoted to expand the in-store distribution program for DVD sales of up to $3.5B into global markets. I skillfully managed three Directors (Europe, Asia-Pacific, Americas) with country managers in Japan, China, UK, Germany, France, Spain, and Brazil, covering 32,000 retail outlets. I deftly provided strategic direction in identifying and developing third-party retail partners. I traveled ~25% internationally. I efficiently led the adoption of global KPIs for all major markets to monitor and ensure third-party accountability and new title display compliance. I expertly negotiated third-party contracts of up to $20M and participated in negotiations with key retail partners. I was recognized for the major impact on business as a three-time "Go Big or Go Home" award, the recipient.

Burbank, Ca, Us

I was recruited to ensure that in-store retail product flow strategies aligned with overall sales and marketing goals across the US. I expanded my role to include Canada and Mexico and traveled up to 75%. I deftly innovated the role and function of ISSC to ensure new releases, displays, and marketing material hit store shelves on the critical first day, which accounted for 25% of annual DVD sales, with the first week comprising 50%. I skillfully identified, brought in, and managed a third-party merchandising team of 1,000. I successfully established policies, procedures, and audits to ensure execution reduces out-of-stocks and manage replenishment. I efficiently closed the gap of <50% of Disney-branded displays going up at the retail level to achieving >85% execution. I also expanded my role to include managing the internal supply chain of catalog products to drive incremental revenue.