Aron Baker Email & Phone Number

Plano, Texas

• Partner with businesses across industries to refine brand strategy, develop messaging and execute marketing projects and campaigns to meet growth objectives. Client examples include:
• Novation (Vizient): Assisted with B2B communications for sourcing marketing group. Supported development of message platform and copy execution for new pediatrics brand extension. Developed copy for Pharmaceuticals and.
• Masergy Communications, Inc.: Managed B2B marketing activities for telecommunications firm, including new product and service launches, PR, events and social media.
• Williams Kherkher Hart Boundas, LLP.: Developed client acquisition strategies for Houston-area law firm, including brand updates, collateral material, direct mail and event assets.
• Beryl Health (Stericycle): Supported brand re-launch of The Beryl Institute including content for new berylinstitute.org site, marketing strategy and execution.

Plano, Texas

• Lead marketing efforts for the eleven Service Experts HVAC and Plumbing centers in five markets across the Lone Star State and Northwest Louisiana.
• Manage day-to-day marketing projects
• Evaluate market trends, competitive forces and more
• Help develop each center’s brand identity, brand awareness and equity
• Provide strategic counsel
• Evaluate marketing programs for optimization and refinement

Irving, TX

• Led agency resources, consulted on media planning and developed content to support key hiring initiatives targeting qualified job seekers for Texas’ largest not-for-profit healthcare system.
• Partnered with creative agency (Launch) to drive development of direct mail, collateral and digital marketing projects targeting physicians, nurses and other healthcare providers
• Worked with media agency (Moroch Partners) to introduce data-driven direct marketing and online media plans
• Led content and messaging strategies, and project execution for system-wide employee referral program. Yielded 60% increase in job referrals over a two-month span

Dallas/Fort Worth Area

• Partnered with key internal and external stakeholders to deliver integrated messages, build brand awareness and engage audiences for one of the nation’s largest pediatric healthcare systems.
• Developed and managed integrated marketing plans and messaging calendar, leading to improved campaign efficacy
• Oversaw social media strategy, resources and operations, yielding 20%+ followership and engagement growth across all key channels (Twitter, Facebook, Instagram, etc.)
• Managed the Children’s Health blog, including content curation, copywriting and management of internal and external writing resources.
• Customized messaging and created content for multiple consumer and physician-facing channels including email, social media and web
• Advised internal stakeholders on marketing strategy and execution including events, social media, collateral and digital marketing

Dallas, Texas

• Led integrated B2C and B2B marketing communication strategies, executing programs aimed at growing revenue, audience and brand equity for the media company’s online, print, niche products.
• Managed comprehensive PR program; directed Richards Partners agency to exceed $1 million in annual media value
• Launched B2B re-branding strategy and sales promotions yielding approximately $2 million incremental advertising revenue
• Planned and activated $800k new product launch to break-even in seven months
• Led branding strategy, deployed $300k launch budget for HSGameTime.com (now SportsDay HS); 18 million page views during inaugural school year
• Created award-winning topical advertising program resulting in double-digit readership growth in a time of declining newspaper circulation.

Dallas/Fort Worth Area

Managed print advertising development for clients including American Airlines, Centex Homes and Nationwide Insurance.

Bachelor Of Arts, Advertising

Activities and Societies: Tech Ad Federation Competition Team, Sales Manager - The University Daily (now The Daily Toreador)

Graduate Certificate, Marketing