Establishing, managing and leading the main office of the company.ORGANIZATIONAL PLANNINGBeing aware of all the potential and actual assignments create the ideal organisational setup, defining the key positions and responsibilities. Designing the working processes and relations among individuals and teams. Forecasting the growth and the scalability of the future organisation.EMPLOYER BRANDINGAs a newcomer on the market it is vital to be present as a potential employer with an appealing yet realistic image. Making the company appear as a reasonable choice for job seekers or a fair consideration for those looking for a change.RECRUITMENTTranslating forecasts into actions, creating job descriptions, clearly defining core competencies and skills required for the fulfilment of each position. Actively searching in traditional and innovative ways, finding the best performing channels for research and recruitment, sourcing.PEOPLES' MANAGEMENTPaying attention to the individual and keeping in mind the community. Setting realistic goals but never losing sight of the company performance indicators. Being there always for all the players. Acting fair and reliable in every matter. Solving problems - any kind. Watch out for the personal development of the coworkers - every of them.Financial planning - including P&L responsibilities, reporting, managing the daily work of the 30+ employees.

UNICEO® (United Networks of International Corporate Event Organizers) is the only international non-profit association bringing together, on a global exchange platform, senior decision-makers responsible for planning and organizing events in leading companies internationally.UNICEO® offers its members the opportunity to make the most of collective intelligence and to adapt to a constantly changing business environment within a global network. It is also a place of reflection on the practices and development of Members'​ roles, and their present and future challenges.UNICEO® Members meet together to improve their events, broaden their network and energize their careers by sharing experiences, best practices and exchanging on common issues.UNICEO® mission is built on 3 main pillars:* To encourage the exchange of experiences, ideas and knowledge among Members in a protected environment that enables creative communication. * To promote our Members´ talents by facilitating access to effective support through conferences, articles, studies and training that allow the sharing and development of their skills.* To highlight the strategic role of events as vectors of businesses development and in particular to raise brand engagement and communicate corporate messages.

Establishing, managing and leading the Hungarian office for TERRITORY webguerillas, one of Germany's largest digital and social media content production agencies.SOCIAL MEDIA CONTENT:: Building and executing social media strategy through competitive and audience research.:: Setting up and optimizing pages and even individual profiles for C suite management members within each social media platform:: Operating Social Media channels, developing marketing initiatives to drive traffic to content hub, engagement and interactions:: Adapting and implement global strategies and processes:: Being an active stakeholder in the global and regional social media networks:: Developing and supervising the implementation of SoMe editorial plans including KPIs:: Leading and supervising the User Generated Content research for all channels:: Planning and executing influencer collaborations worldwide including the research and contacting/contracting, briefing appropriate collaborating influencer partners, collab campaign planning, KPI definition, campaign production management and follow up of performance and KPIs:: SoMe Customer Support and dialogue management on all platforms including TikTok, twitch, twitter and of course Instagram, Facebook or YouTube:: Continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and defining actions based on insights.:: Collaborating with other departments [customer relations, sales etc.] to manage reputation and social listening [via tools like Brand Watch]Organize, listen, take the lead, be responsible.

Leading the Hungarian marketing department. Building Intrum Justitia's awareness and reputation both externally and internally.BRAND AWARENESS AND REPUTATIONTaking care of the Intrum Justitia brand and building a solid reputation both in the corporate and consumer audiencesMARKETING ANALYTICS AND INSIGHT RESEARCHConducting local awareness and reputation surveys, providing country data for the European research projects, researching for insights using social listening methods to be able to deliver relevant content to all potential audiences. Creating various persona types for efficient content marketing.DIGITAL MARKETINGContent marketing towards all relevant audiences with relevant messages through relevant platforms tailored to the needs of each audience group based on what we see from social listening. Using the complex solution of Sales Force and Pardot we are able to build an appropriate marketing automation and inbound marketing activity even to feed qualified leads to the sales funnel of the company. Utilizing all possible social media channels to build awareness and engagement or influence the the insights not only of the company but the sector itself as the market's number one.BUILDING THE EMPLOYER BRANDOne of the most important areas of our current marketing and communication activity is employer branding. Being attractive on the labour market to help recruiters, churn retention, employee satisfaction are all in the focus of our everyday tasks. Partially internal and partially external communication directions. Key partnership with LinkedIn, employee persona building, leading the Hungarian credit management market as an employee with management influencers are all among the tools we use.

Supporting the company owning The Greatest HR Shows on Earth with appropriate communication solutions to increase sales, build community and become a No1 brand of its own.Leading the marketing team of to create the HRN vision and define the strategy to make it happen using the most recent communication platforms and techniques.Endless and restless research of the communities and target audiences all around the World, analytical approach and drawing conclusions to help developing the one and only strategy that complies with the brand, the vision and translating it to actions at all relevant platforms and channels of today's communication tools.Using pioneering marketing automation tools for the management, coordination, setup and scheduling of all communication activities. Keeping a close track of the performance of the different channels and solutions with continuous A/B testing and performance other monitoring such as different built in performance metrics of the system, various Google applications, social indicator tools, social media monitoring and social listening softwares.Building a world class online content distribution network throughout the HR industry by identifying the most influencing spots and platforms for publishing world class content.Filling up the company sales funnel with converted hot leads of potential event delegates in order to bring the most influential people of HR together at our shows for mindblowing two day events.

At CIB I was responsible for the marketing activities of the Repossessed Real Estate Asset Management division of the Bank. My tasks were very complex, these included various fields of marketing & communication.COMPANY BRAND:In order to appear in front of the public and being easy to identify it was essential to create create the brand for the division. This did not only contain the certain graphic elements of the brand but also defining basic brand values by which the entire communication was organized and carried out.BRAND BUILDING AND REPUTATION MANAGEMENTHaving the brand and its key elements ready we were continuously building the Recovery brand both externally towards all the market players [potential buyers, tenants, investors, but also towards the over 200 contracted agents] and internally towards the other divisions of the bank both domestic and international.STANDARD COMMUNICATION AND ITS CHANNELS:Brandsite: continuous content management and development of the RECOVERY brandsite for maximal user experience and outstanding lead generation.Lead generation: continuous activity with different solutions such as registration possibility at all online platforms of the company, personal lead acquisition, tailor made lead generation campaign activities.Database activities: continuous database management, data mining, segmentation for different message types and other criteria, CRM attitude approach to the DB for maximizing campaign efficiency.eDM: standard regular - newsletter type - mailouts as well as tailor made campaign type eDM activity with close follow up and monitoring for maximizing the performance and minimizing churn / loss of data.Signage: according to the characteristics of each asset the optimal signage type was produced and installed e.g.: billboards/megaboards, molinos, stickers.CAMPAIGN COMMUNICATIONAccording to any campaign occasion the classic process is followed in cooperation with agency partners (creative, media, etc)

Building the company from scratch with two totally different service types.ADVERTISING AGENCYInitial setup of the organization; defining the scope of services provided; foundation and building of the agency brand; recruitment of staff; new business; leading the strategy team; client service direction; defining of working routines and processes; people's management.PRAXIS EXPRESS // StartupBuilding a brand new model of sales on the market of medicines on a whole European scale. Business planning, investor research, setup of the entire business - defining processes, specifying and managing the development of tailor made ERP and CRM systems / defining key roles and responsibilities of the personnel / recruitment / founding, introducing and building the consumer brand / identifying key target audiences / initial and continuous marketing and sales promotion / conducting marketing automation - lead generation, lead nurturing, maximizing conversions, following up on purchases, building customer loyalty / liaising with external service providers (delivery partners, legal consultants, IT service providers etc.)

- Coordination of international communication projects within the network- Strategic planning of BTL activities for clients- Client service direction- Managing of the international project teams- Supporting and conducting the creative department's work- Managing ongoing communication projects- New business activity- Liaising and contracting with suppliers

As a head of a 3-5 person account team I managed and supervised the agency's jobs to various clients such as MARS [Pedigree], Unilever [Dove, Rexona and the CRM programme], OTP Bank, MICHELIN [4 country-region], Vodafone

planning of events, preparation of events execution of events and supervision of staff, managing the entire Neteent team [group of 5-6 colleagues]

I was responsible for the planning, organizing executing controlling and evaluating of the BTL projects within the agency. The account division of the actual brand was always under my supervision. Key clients: BAT Pécsi Dohánygyár, Toyota Hungary, Siemens, Roche

As the BTL expert of the agency I am responsible for the execution and supervision of all the BTL assignments as well as the junior and other executives. my daily tasks are the planning of certain BTL projects, consultancy with the clients about their future plans and activities. Key clients: Janssen-Cilag – Imodium, ABN AMRO Bank, Nutricia Hungary, Reemtsma, 0660, ELMŰ Rt.

At this Danish BTL agency I was responsible for the management of the 5 person account team as well as the briefing of the creative and production department. Key clients: Coca-Cola Hungary, Astra Zeneca, Akzo Nobel Coatings, Unilever, Pernod-Riccard

Working in the National Wine Marketing Programme I was executing classic project management from the very beginning of any wine marketing related projects [eg. study tours within Hugary or participation at exhbitions and fairs representing several wineries etc] through the preparation and organization of all activities ending with the coordination of the activity itself on the spot and the evaluation of it