Aron Dela Cruz Email & Phone Number

Thornhill, Ontario

Develop and Execute Content Strategies: Spearhead the creation and implementation of content marketing strategies that align with business objectives, resulting in a significant increase in website traffic and customer engagement.Optimize Digital Campaigns: Manage and optimize digital marketing campaigns using tools like HubSpot, SEMRush, and Google Analytics, driving improved conversion rates and enhanced ROI.Lead SEO and SEM Initiatives: Conduct keyword research, optimize content for search engines, and manage paid search campaigns to increase organic traffic and improve visibility across digital platforms.Oversee Social Media Management: Strategize and execute social media campaigns across various platforms, utilizing analytics to drive growth in brand followers and audience engagement.Analyze Performance Metrics: Monitor and analyze key performance indicators (KPIs) to inform future marketing strategies, ensuring continuous improvement and data-driven decision-making.

Thornhill, Ontario

Developing and executing content strategies to meet business goals Used Hubspot to manage marketing campaigns and update company website for optimization, increasing session to contact rate by 33% over 6 monthsCreated social media campaigns and tracked website analytics through SEMRush, Google Analytics and Hubspot CRM, increasing CTR by 7% Creating websites for company’s acquisitions to develop new channels for customer trafficManaging company marketing budget and overseeing the establishment of high-profile company/client outreach eventsCreating videos and graphics to evolve brand identity and maximize customer engagementDeveloping and maintaining brand voice and style guidelines Making use of SEO best practices to make content search engine-friendly and boost organic traffic Monitoring and analyzing content performance metrics in order to educate future content initiatives and increase ROIKeeping updates on market changes and best practices to raise the caliber and efficiency of content continuously.

Toronto, Ontario, Canada

Utilized SaaS such as Hootsuite to manage social media and worked with a budget to advertise multiple clothing lines, increasing traffic by 30% over 2 months Utilized connections to work B2B with University of Windsor to sell our clothing blanks as part of their official merchandiseWorked with multiple data analytics through Facebook, Instagram, Google, and Shopify to determine KPI’s and adjust sales strategy, generating 34% more sales over 4 months Collaborating with designers, marketing managers, and other stakeholders to create effective and cohesive campaignsPlanned and executed a wide range of successful promotional events, including product launches, trunk shows, and customer appreciation events, within budget and timeline constraintsIdentified prospects and utilized target emails through Mailchimp to monitor potential customers within sales funnel strategyEditing and proofreading copy to ensure accuracy, clarity, and consistency Adhering to brand guidelines and style guides to maintain a consistent tone and voice across all copy Meeting tight deadlines while maintaining high standards of quality and creativity Presenting and defending creative concepts to internal and external stakeholders Staying up-to-date with industry trends and best practices to continually improve copy quality and effectiveness

Established and implemented departmental policies, goals, objectives, and procedures. Key contributor for a project aimed to increase viewershipConducted field research on psychographics of other women’s athletic associationsIdentified gaps in existing marketing strategies, having 20% more viewers staying for the whole gameMade use of MailChimp to advertise events and expand audience, increasing viewership by 15% within 4 monthsConducted customer surveys and analyzed feedback to identify areas for improvement in product packaging and customer service, leading to a 15% increase in customer satisfaction ratings Developed sales strategies to achieve short- and long-term sales revenue objectivesAssisted in event marketing efforts, including social media promotion, email campaigns, and website updates, resulting in increased event awareness and registration numbersCommunicated regularly with customers and management to discuss advertising project progress, status, and issues if anyPlanned the advertising account activities such as identifying customers, managing resources, and setting deadlines.

Toronto, Canada Area

Assisted in the development of a 5-year business plan to increase awareness and expansion of companyDetermined trends using Facebook analytics and assessed KPIsResearched events that company could participate in to expand business channelsAssisted in developing and implementing marketing strategies to promote new jewelry collections, resulting in a 20% increase in sales within six months.Managed social media platforms and content calendar, creating engaging and visually appealing posts that drove user engagement and increased follower count by 35%.Coordinated and executed a successful product launch event, which generated significant media coverage and increased brand visibility in the local market.Communicated regularly with customers and management to discuss advertising project progress, status, and issues if any. Planned the advertising account activities such as identifying customers, managing resources, and setting deadlines.

Richmond Hill

Recognized as a competitive sales representative. Established strong rapport with co-workers and personable communication skills to create and atmosphere of trust with customers.