As a Senior Digital Marketing Specialist, I lead strategic digital marketing initiatives across multiple platforms to drive eCommerce growth and brand visibility. I manage paid search and social media campaigns, optimize eCommerce sales channels, and leverage Amazon advertising strategies. Overseeing a team of three, I collaborate to execute data-driven campaigns that enhance customer acquisition and retention. My expertise in digital marketing analytics and optimization supports broader business goals and ensures a consistent, high-performance digital presence.Key Responsibilities:• Paid Search Advertising: I design, implement, and optimize paid search campaigns across platforms (Google Ads, Bing, etc.) to increase conversions and achieve ROAS (return on ad spend) goals.• Social Media Advertising: I lead the creation and management of social media ad campaigns across platforms (e.g., Facebook, Instagram, LinkedIn) with a focus on audience segmentation, budget management, and performance tracking.• eCommerce Optimization: I drive eCommerce strategy, including product listing optimization, A/B testing, conversion rate optimization, and customer journey analysis to maximize sales and user experience on the site.• Amazon Advertising: I develop and manage Amazon PPC campaigns, including Sponsored Products, Brands, and Display Ads, to boost product visibility and sales performance on Amazon.• Team Management: I oversee a team of three marketing specialists, providing guidance, feedback, and support for individual development. I assign tasks, monitor campaign progress, and ensure alignment with departmental goals.• Performance Analytics: I monitor and analyze campaign performance metrics to identify trends, optimize strategies, and provide regular reports to stakeholders on KPIs, including cost-per-click, click-through rate, and conversion rate and more (refer to full resume)

As the Internet Marketing Director at SOFUN MEDIA, I spearheaded the development and execution of cutting-edge digital marketing strategies tailored to a diverse clientele, including attorneys, real estate firms, and restaurants. Leveraging my expertise in enhancing online presence and driving lead generation, I ensured the successful delivery of tailored marketing campaigns. By utilizing advanced technologies and data-driven insights, I optimized performance across all digital channels, significantly contributing to the growth and reputation of SOFUN MEDIA.Key Responsibilities:• Strategy Development: Create and implement comprehensive digital marketing strategies to meet the unique needs of clients in various industries, including legal, real estate, and hospitality.• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels such as SEO, PPC, social media, email marketing, and content marketing.• Client Relations: Build and maintain strong relationships with clients, understanding their goals and ensuring their satisfaction with our services.• Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.• Performance Analysis: Utilize analytics tools to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.• Market Research: Conduct thorough market research to stay ahead of industry trends and incorporate the latest best practices into our marketing strategies.• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI for both the agency and its clients.• Content Development: Oversee the creation of high-quality, engaging content tailored to the specific needs and preferences of different client segments.

I was responsible for setting up the department, hiring and training development teams, account managers, and sales teams. My duties encompassed everything from web design and development to full SEO, PPC, and email marketing campaigns for various types of websites, including blogs, ecommerce sites, and CMS platforms. I implemented SEO best practices, conducted keyword research, and optimized for both SEO and PPC. Additionally, I have experience with video search optimization and have supported both production and sales teams to ensure the company stays updated with the latest SEO and web development trends.Key Responsibilities:• Department setup, hiring and training development teams, account managers, and sales teams.• Implemented SEO best practices, conducted keyword research, and optimized websites for both SEO and PPC.• Designed internal content management systems and editorial tools, streamlining processes and enhancing productivity.• Managed multidisciplinary teams on large projects, smartly deploying resources to meet critical goals.

Managing and fine tuning company’s web development process and also created Organic (SEO) and Paid advertisement (PPC) department, Responsible for Web Development, SEO/ SEM core process development Planning and executing search marketing strategies, Keyword research and analysis: Developing a list of targeted key phrases and creating strategies for both SEO and PPC Generating periodic performance reports used in ongoing site traffic analysis, monitoring organic search placement and evaluating overall SEO strategy effectiveness. Developing and implementing viral link development strategies A/B and Multivariate Testing for Email Marketing and Landing Pages, Conducting departmental search marketing training Staying current on SEO/SEM strategies through continuing education, including seminars, books, forums, periodical newsletter subscriptions, etc.1. Identifying and implementing emerging technologies, including RSS, blogs, and mobile platforms.2. Implementing standards-based CSS designs3. Designing and maintaining multiple concurrent sites

Web Design/Development Designed and developed various company’s and client’s websites and website template generators (allows HTML designers with no PHP experience to modify the appearance of the site without having to look at any PHP code.) using PHP/MySQL with W3C cross-platform and browser compliance. (See my portfolio)Implemented CSS (Tableless layout using DIV tags) with the company’s policy; this accomplishment revolutionized the whole company’s development and internet marketing strategySearch Engine Optimization Optimized and promoted more than 100 websites.Developed internal and external link structuresIncreased traffic more than 250% by implementing knowledge and experience and understanding of the search engine algorithmsDeveloped and implemented numerous company-wide SEO "Best Practices" policies/documents: HTML Coding Guidelines, Theme based page / website structure, Content Copywriting Guides, Keyword Research (density, relevance, weight, etc...), Link Popularity, Title and Meta Tag GuidelinesRe-designed existing websites by incorporating programming standards XHTML, CSS, utilizing layers (div) vs. tables, and ethical Search Engine Optimization practices to produce 'state of the art' websites for Search Engine traffic

Designed and developed website, poster & magazine layoutPerformed lead role in the design and production of print advertisement, identity, banners and signs.Trained, supervised and provided art direction for junior designersManaged press checks, art directed photos, supervised team design efforts