Arooj Anwar Email & Phone Number

Pakistan

Supported by Adobe, CreativeMornings is the world's largest face-to-face creative community across 232 cities and 68 countries. I am representing Pakistan through the Islamabad chapter.

Client Portfolio: UNICEF, Metric App, We Are Transmedia (WRT), Minerva, WhiteRiceSome key projects: - Early Childhood Development (UNICEF)- Menstrual Health and Hygiene (UNICEF)- Water Conservation (WASA)- Waste Segregation (BWMC)

Awards: - Top 50 Young Talents by The Marketing Society and TikTok- RARE by Google Leadership Academy Delegate 2022- Dubai Lynx- Cannes Glass Gold - D&AD Yellow Pencil - CLIO- UK Caples Award

Jalebio.io is Saas product for restaurants to streamline their operations and inventory management.I worked on the go-to-market strategy, investor pitch decks, market and customer research.

The thing I love about startups is the opportunity to wear multiple hats while staying agile. My role at foona was to eat and explore everything about the restaurant industry.- Brand ManagementDuring my tenure at Foona, the startup graduated from NIC (Khi), and got selected for DICE Program, SheLovesTech, Startup school by Y-Combinator, USAID and Momentum Conference. - Creative Project Management Portfolio: Eat Mubarak, Bingsu, Treat, NewYorker Pizza, Abey Khao, Yoshis, Thyme, Petit Brugge, 7 Kitchens, Sea buckthorn- Project Lead (Innovation & Strategy) Market research analysis of the food delivery platforms, consumer behaviour and restaurant landscape in the GCC region and Pakistan, which led to the foundation of Techstars (UAE) funded SaaS product "jalebi.io" for which I worked as Project Lead.

Federal Capial &Ajk, Pakistan

Islamabad

Portfolio: CANZ, clothing brand, beauty brandClothing brand:- Ran an initial audit and discovery for their brand- Ran competitor analysis and SWOT analysis- Built a full-Facebook funnel with a top, middle, and bottom of the funnel- Launched Google search and shopping campaigns and keywords optimization- Built a complete multi-channel, integrated marketing plan- Optimized their website for most popular and alternate keywordsResults: The total sales numbers were over $320K and almost 25% of the sales came from organic resultsBeauty brand: - Identified 2 products to test for the freemium model- Created 4 different landing pages for Freemium strategy- Designed digital marketing strategy for retargeting Results: 900+ purchases recorded after the first month. The cost per purchase for core products was below $8. ROAS for core products jumped to 10.64% just from Facebook adsTools:- LinkedIn Sales Navigator for CANZ business development- Google Analytics- Facebook Business Suite - Redditt, Quora & Twitter Analytics

Based on performance during internship period, Minerva hires its interns for Junior level roles.As Junior Editorial Coordinator, I oversaw all aspects of digital editorial, from ideation to production on all platforms, including web and social. Worked closely with the CEO to align the brand objectives with content.- Assisted program manager in developing curriculum for 4 departments for Minerva's signature internship program - Assisted CEO with 4 batches of student training & internship program - Led the team of 25 interns for content writing, photography, videography, and graphic design- Conducted content management & research training for interns- Collaborated with more than 5 creative partners for different events & workshops - Brand representation at more than 5 events & seminars- Designed social media & content marketing strategy which increased engagement by 23%

Islamabad

As an Intern I: - Organized & managed 2 workshops- Designed promotional content for events & an alumni meetup- Style guide for blog’s tone & and voice- Researched & and wrote SEO optimized 5 blog pieces - Conducted the primary research through interviews, surveys & and polls for first-hand information - 3-month editorial plan for Minerva after according to trends & platform requirements

Islamabd

- Based on my application and the work I submitted, I was shortlisted as one of the story-tellers/ photojournalists among 7200+ applicants- Identified, Interviewed & transcribed 4 stories

Islamabad

About EDI and LCL: The 5th Annual Entrepreneurship Conference LCL (Learn, Create, Lead) 2016 was the fifth episode of Pakistan's biggest gathering of entrepreneurs, innovators, and national leaders. LCL 2016 was a two-day conference, held on 2nd & 3rd December 2016 at the Jinnah Convention Center, Islamabad.As Campus Ambassador, I:- Led a team of 10 students from different departments for the promotion of LCL and the spirit of entrepreneurship in campus - Organized Informational seminar in university for interaction of LCL core team with students - Sold the tickets worth Rs. 50,000 - Led the partnerships between COMSATS' Students Startup Business Centre (SSBC), EDI and InductIn which eventually led to COMSATS being the official partner of LCL- Sold passes worth Rs. 10,000/- for startup Bootcamp by EDI

Bachelor’S Degree, Applied Biosciences

Activities and Societies: IDEA Student Society, COMEC Student Society Interdisciplinary Courses: - Neuromarketing: It focused on the study.

Y-Combinator Startup School, Business, Management, Marketing, And Related Support Services

Y-Combinator Startup School is an online 10 weeks program for founders actively pursuing their own startup, led and taught by YC partners.

Consumer Neuroscience & Neuromarketing