Arooj K. Email & Phone Number

Dubai, United Arab Emirates

• Play a pivotal role in driving strategic marketing initiatives at PwC, emphasizing innovation and market leadership:
• Spearhead the development and execution of comprehensive multichannel 360-campaigns, resulting in heightened market presence and increased visibility of PwC's business offerings.
• Manage key stakeholders and build relationships with clients, by launching focused thought leadership content to drive the company’s business agenda.
• Align with the global marketing team… Show more Play a pivotal role in driving strategic marketing initiatives at PwC, emphasizing innovation and market leadership:
• Align with the global marketing team to localize global messaging and campaigns.
• Orchestrated the strategic development and execution of the PwC Net Zero Future50 report, a year-long climate tech initiative, highlighting pioneering climate tech companies addressing global warming challenges. This.

New York, New York, United States

• Leadership role in implementing high quality marketing plans to grow the business and brand locally:
• Manage social media and digital marketing requirements; Delivered digital and offline media campaigns across various platforms to ensure optimal return on campaign objectives and grow practice awareness.
• Collaborated with cross-functional teams to develop a comprehensive digital marketing strategy for practice services based on the goals outlined in the marketing objectives;… Show more Leadership role in implementing.
• Collaborated with cross-functional teams to develop a comprehensive digital marketing strategy for practice services based on the goals outlined in the marketing objectives; managed budget allocation for optimal.

Dubai, United Arab Emirates

• Led marketing initiatives to elevate PCFC commercial entities as stand-alone brands. Spearheaded brand management for employees, external parties and key stakeholders:
• Curated regional thought leadership program on UAE trade opportunities, showcasing the strength of PCFC
• Critical role in project pre-opening team; developed brand strategy cross-functionally with stakeholders to ensure goals were aligned and effectively communicated in marketing efforts
• Determined brand… Show more Led marketing initiatives to elevate PCFC commercial entities as stand-alone brands. Spearheaded brand management for employees, external parties and key stakeholders:
• Determined brand positioning with immersive market exploration, in-depth competitor analysis and market research to strategically target consumers and showcase brand specific USP Show less

Dubai

• (Wavemaker formerly known as MEC)
• Adapted and implemented global campaign strategies to rollout locally and gain reach within regional audience
• Responsible for end-result performance targets (sales growth, cost of customer acquisition, website traffic to website lead ratio, new business generated, ROIs, and budget review)
• Managed and curated client social media campaign to achieve high engagement from Facebook users with 800K likes, translating to an increased… Show more (Wavemaker formerly known as MEC)
• Managed and curated client social media campaign to achieve high engagement from Facebook users with 800K likes, translating to an increased booking rate of 7%
• Managed trans-regional teams to synchronize marketing approaches for multiple market growth; collaborated with internal and external marketing collateral teams across MENA for global clients

Greater New York City Area

• Conducted market analysis to assess product potential prior to launch
• Evaluated trends and constructed marketing proposals in accordance with client branding strategies; analysis included conducting various levels of market research and benchmarking

Executive Master Of Business Administration, Marketing

Bachelor Of Arts - Ba, Psychology