Arooj K. Email & Phone Number

Dubai, United Arab Emirates

Play a pivotal role in driving strategic marketing initiatives at PwC, emphasizing innovation and market leadership:• Spearhead the development and execution of comprehensive multichannel 360-campaigns, resulting in heightened market presence and increased visibility of PwC's business offerings.• Manage key stakeholders and build relationships with clients, by launching focused thought leadership content to drive the company’s business agenda.• Align with the global marketing team… Show more Play a pivotal role in driving strategic marketing initiatives at PwC, emphasizing innovation and market leadership:• Spearhead the development and execution of comprehensive multichannel 360-campaigns, resulting in heightened market presence and increased visibility of PwC's business offerings.• Manage key stakeholders and build relationships with clients, by launching focused thought leadership content to drive the company’s business agenda.• Align with the global marketing team to localize global messaging and campaigns.• Orchestrated the strategic development and execution of the PwC Net Zero Future50 report, a year-long climate tech initiative, highlighting pioneering climate tech companies addressing global warming challenges. This 100+ page publication received a prestigious marketing award, affirming its industry impact. • Key member within the core PwC Middle East COP28 delivery team. Show less

New York, New York, United States

Leadership role in implementing high quality marketing plans to grow the business and brand locally:• Manage social media and digital marketing requirements; Delivered digital and offline media campaigns across various platforms to ensure optimal return on campaign objectives and grow practice awareness.• Collaborated with cross-functional teams to develop a comprehensive digital marketing strategy for practice services based on the goals outlined in the marketing objectives;… Show more Leadership role in implementing high quality marketing plans to grow the business and brand locally:• Manage social media and digital marketing requirements; Delivered digital and offline media campaigns across various platforms to ensure optimal return on campaign objectives and grow practice awareness.• Collaborated with cross-functional teams to develop a comprehensive digital marketing strategy for practice services based on the goals outlined in the marketing objectives; managed budget allocation for optimal campaign results Show less

Dubai, United Arab Emirates

Led marketing initiatives to elevate PCFC commercial entities as stand-alone brands. Spearheaded brand management for employees, external parties and key stakeholders:• Curated regional thought leadership program on UAE trade opportunities, showcasing the strength of PCFC• Critical role in project pre-opening team; developed brand strategy cross-functionally with stakeholders to ensure goals were aligned and effectively communicated in marketing efforts• Determined brand… Show more Led marketing initiatives to elevate PCFC commercial entities as stand-alone brands. Spearheaded brand management for employees, external parties and key stakeholders:• Curated regional thought leadership program on UAE trade opportunities, showcasing the strength of PCFC• Critical role in project pre-opening team; developed brand strategy cross-functionally with stakeholders to ensure goals were aligned and effectively communicated in marketing efforts• Determined brand positioning with immersive market exploration, in-depth competitor analysis and market research to strategically target consumers and showcase brand specific USP Show less

Dubai

(Wavemaker formerly known as MEC)• Adapted and implemented global campaign strategies to rollout locally and gain reach within regional audience • Responsible for end-result performance targets (sales growth, cost of customer acquisition, website traffic to website lead ratio, new business generated, ROIs, and budget review)• Managed and curated client social media campaign to achieve high engagement from Facebook users with 800K likes, translating to an increased… Show more (Wavemaker formerly known as MEC)• Adapted and implemented global campaign strategies to rollout locally and gain reach within regional audience • Responsible for end-result performance targets (sales growth, cost of customer acquisition, website traffic to website lead ratio, new business generated, ROIs, and budget review)• Managed and curated client social media campaign to achieve high engagement from Facebook users with 800K likes, translating to an increased booking rate of 7%• Managed trans-regional teams to synchronize marketing approaches for multiple market growth; collaborated with internal and external marketing collateral teams across MENA for global clients • Delivered 4% growth by the conclusion of a 6-month digital campaign (SEO and PPC focus)• Proactively adopted global marketing solutions for launching a 13-market campaign, resulted in sales growth exceeding initial targets by 15% Show less

Greater New York City Area

• Conducted market analysis to assess product potential prior to launch • Evaluated trends and constructed marketing proposals in accordance with client branding strategies; analysis included conducting various levels of market research and benchmarking

Executive Master Of Business Administration, Marketing

Bachelor Of Arts - Ba, Psychology