Aroop Rayu Email & Phone Number

Calgary, Ab, Ca

- Designed and delivered the arts programs for the youth - Outreach and promotions of the program - Fund development and collaboration with local community organizations- Program evaluation and impact measurement

Toronto, Ontario, Canada

Toronto, Canada Area

- Digitized the youth program curriculum and activities to meet the needs of online delivery.- Achieved 97% satisfaction rate from webinars participants.- Awarded Skills for Change Citizenship award for creative client engagement and fostering the mission of the agency.- Planned, developed and implemented community involvement initiatives to raise awareness about youth programming.- Represented the vision of the agency at networking sessions, public and media events.- Built strategic relationships with Service Canada, RBC, Enactus (UofT), Toronto Public Library, LIFT, TIFF, CultureLink, Oui STEM, Cecil Community Centre, TD, Toronto Police and TDSB schools.- Reached out to youth by developing advertising, digital marketing, content campaigns and OOH advertising. - Designed communication plans, flyers and social media promotion for the marketing of the youth program. - Facilitated the Lead On! Program for newcomer youth (16-29 years) and helped them enhance their photography skills and guided them to produce engaging multimedia PhotoVoice projects.- Organized and promoted photo contest for Youth Expo2019 and 2020 via online and social platforms.

- Devised the digital communications plan for Triumph Bobber and Tiger Motorcycles, all India launch of Street Triple S. - Managed social media management of Triumph Motorcycles with more than 1 million followers. - Lead the rebranding for Livguard (batteries) in compliance with market best practices and brand identity guidelines.- Used written communication skills to collaborate with the creative team for the launch and publication of an internal newsletter, brief writing, and press releases.- Produced videos for internal communications of Livpure (Water Purifier) bringing down training costs by 10%. - Successfully managed online video streaming, Facebook Live for the launch events, press conferences and digital screen broadcasting for various special events.- Provided strategic direction and coaching to a marketing communications team comprised of content writers, designers and marketing coordinators to report an increase in sales by 17%for a food outlet. - Demonstrated administration skills by being a highly collaborative manager and passionate about mentoring staff members to enhance their performance.

- Development communications, reputation management, strategic marketing and media relations for an educational app called Eduvity.- Executed customer cultivation, engagement and retention strategies.- Execution of relationship management by collaboratively working with vendors, donors, external suppliers, and stakeholders according to the brand guidelines and regulatory, promoted a collaborator community events like Reh and painting exhibition Kalpitatva with the brands like Relaxo (Footwear), Royal Enfield (Motorcycle) and Maruti (Automobile)- Used measuring metrics like Google analytics and web marketing research to tailor the content for social media channels and editorial calendar for Eduvity, Kapoor Lights and India Barter.- Strong understanding of design principles by supervising ticket and flyer designing for events and to create content for press releases, websites, SEO driven articles, internal blogs, and newsletters.

- Research and developed a detailed curriculum for conducting the Filmmaking workshop with the view of covering analog and digital formats, different production stages and emergence of new wave/indie cinema.- Facilitated film-making workshop for more than 50 students. Provided hands-on training of understanding the process of film-making and promoting the film at various platforms.

- Produced videos for Teachers Training and collaborative learning strategies catering to more than 1000 schools. Won the Public Choice Award for the most innovative project in Teaching Pedagogy presented by World Education Forum (2011) - Directed film for the promotion of an award-winning project IndiaCan. - Researched and managed experts sourcing to produced compelling stories for the learning of deprived children in rural areas of 4 states and radio commercials for marketing of Educomp Universal Academy schools. - Collaborated with a multi-disciplinary team to developed user-friendly content for an app, with over 1 million subscribers including parents and kindergartens for Millennium School.- Proofread technical features, edited blogs, and team articles for publishing a newsletter. - Produced films for Educomp Foundation to manage external fundraising by raising the donation amounts by 15 percent and community engagement in the rural and semi-urban areas

Certification In Foundation Of Digital Strategy And Marketing Management, Digital Marketing

Master'S Degree, Mass Communication/Media Studies

Bachelor'S Degree, Communication, Journalism, And Related Programs

Higher Secondary