Aroop Rayu

Aroop Rayu Email and Phone Number

Program Manager (Independent) @ Art and Creative Skills Collective
Calgary, AB, CA
Aroop Rayu's Location
Calgary, Alberta, Canada, Canada
About Aroop Rayu

I am an award-winning professional passionate about strategic planning and community engagement. I have more than 7 years of experience in outreach, project management, multimedia content development, and event management.With specialized experience in:* Offline & online tools (Cvent, MailChimp, Zoom, Slack)* Content management for advertising, promotional presentations, social media, and web* Photography and design to integrate powerful visual elements into communications tools* Featured on CBC for facilitating and curating a photo exhibition (Beyond My Skin) representing the stories of young Black artists

Aroop Rayu's Current Company Details
Art and Creative Skills Collective

Art And Creative Skills Collective

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Program Manager (Independent)
Calgary, AB, CA
Employees:
4
Aroop Rayu Work Experience Details
  • Art And Creative Skills Collective
    Program Manager (Independent)
    Art And Creative Skills Collective
    Calgary, Ab, Ca
  • Bgc Canada
    Training Specialist
    Bgc Canada Oct 2021 - Present
  • Art And Creative Skills Collective
    Independent Consultant
    Art And Creative Skills Collective Dec 2020 - Present
    - Designed and delivered the arts programs for the youth - Outreach and promotions of the program - Fund development and collaboration with local community organizations- Program evaluation and impact measurement
  • Ashoka Canada
    Manager, Communications And Network Engagement
    Ashoka Canada Aug 2020 - Jan 2021
    Toronto, Ontario, Canada
  • Skills For Change
    Outreach Lead (Lead On!)
    Skills For Change Jun 2018 - Aug 2020
    Toronto, Canada Area
    - Digitized the youth program curriculum and activities to meet the needs of online delivery.- Achieved 97% satisfaction rate from webinars participants.- Awarded Skills for Change Citizenship award for creative client engagement and fostering the mission of the agency.- Planned, developed and implemented community involvement initiatives to raise awareness about youth programming.- Represented the vision of the agency at networking sessions, public and media events.- Built strategic relationships with Service Canada, RBC, Enactus (UofT), Toronto Public Library, LIFT, TIFF, CultureLink, Oui STEM, Cecil Community Centre, TD, Toronto Police and TDSB schools.- Reached out to youth by developing advertising, digital marketing, content campaigns and OOH advertising. - Designed communication plans, flyers and social media promotion for the marketing of the youth program. - Facilitated the Lead On! Program for newcomer youth (16-29 years) and helped them enhance their photography skills and guided them to produce engaging multimedia PhotoVoice projects.- Organized and promoted photo contest for Youth Expo2019 and 2020 via online and social platforms.
  • Route 33 Private Limited
    Marketing Communications Manager
    Route 33 Private Limited Mar 2017 - Oct 2017
    - Devised the digital communications plan for Triumph Bobber and Tiger Motorcycles, all India launch of Street Triple S. - Managed social media management of Triumph Motorcycles with more than 1 million followers. - Lead the rebranding for Livguard (batteries) in compliance with market best practices and brand identity guidelines.- Used written communication skills to collaborate with the creative team for the launch and publication of an internal newsletter, brief writing, and press releases.- Produced videos for internal communications of Livpure (Water Purifier) bringing down training costs by 10%. - Successfully managed online video streaming, Facebook Live for the launch events, press conferences and digital screen broadcasting for various special events.- Provided strategic direction and coaching to a marketing communications team comprised of content writers, designers and marketing coordinators to report an increase in sales by 17%for a food outlet. - Demonstrated administration skills by being a highly collaborative manager and passionate about mentoring staff members to enhance their performance.
  • Way2Webworld - Way 2 Smart Business
    Supervisor, Network Engagement
    Way2Webworld - Way 2 Smart Business Nov 2013 - Feb 2017
    - Development communications, reputation management, strategic marketing and media relations for an educational app called Eduvity.- Executed customer cultivation, engagement and retention strategies.- Execution of relationship management by collaboratively working with vendors, donors, external suppliers, and stakeholders according to the brand guidelines and regulatory, promoted a collaborator community events like Reh and painting exhibition Kalpitatva with the brands like Relaxo (Footwear), Royal Enfield (Motorcycle) and Maruti (Automobile)- Used measuring metrics like Google analytics and web marketing research to tailor the content for social media channels and editorial calendar for Eduvity, Kapoor Lights and India Barter.- Strong understanding of design principles by supervising ticket and flyer designing for events and to create content for press releases, websites, SEO driven articles, internal blogs, and newsletters.
  • Nrai School Of Mass Communication, Management & Technology
    Visiting Faculty
    Nrai School Of Mass Communication, Management & Technology 2014 - 2015
    - Research and developed a detailed curriculum for conducting the Filmmaking workshop with the view of covering analog and digital formats, different production stages and emergence of new wave/indie cinema.- Facilitated film-making workshop for more than 50 students. Provided hands-on training of understanding the process of film-making and promoting the film at various platforms.
  • Educomp Solutions Ltd
    Editor
    Educomp Solutions Ltd Apr 2011 - Sep 2013
    - Produced videos for Teachers Training and collaborative learning strategies catering to more than 1000 schools. Won the Public Choice Award for the most innovative project in Teaching Pedagogy presented by World Education Forum (2011) - Directed film for the promotion of an award-winning project IndiaCan. - Researched and managed experts sourcing to produced compelling stories for the learning of deprived children in rural areas of 4 states and radio commercials for marketing of Educomp Universal Academy schools. - Collaborated with a multi-disciplinary team to developed user-friendly content for an app, with over 1 million subscribers including parents and kindergartens for Millennium School.- Proofread technical features, edited blogs, and team articles for publishing a newsletter. - Produced films for Educomp Foundation to manage external fundraising by raising the donation amounts by 15 percent and community engagement in the rural and semi-urban areas

Aroop Rayu Skills

Video Editing Independent Film Creative Writing Multimedia Photography Content Development Team Management Web Content Writing Internal Communications Visual Communication Strategic Communications University Teaching Communication Specialist Audience Specific Content Event Management Research Journalism Social Media Marketing Social Media Public Relations Digital Marketing Writing Marketing Editing Problem Solving Critical Thinking Organization Skills Relationship Building Integrated Marketing Online Marketing Wordpress Microsoft Office Video Production Project Management

Aroop Rayu Education Details

Frequently Asked Questions about Aroop Rayu

What company does Aroop Rayu work for?

Aroop Rayu works for Art And Creative Skills Collective

What is Aroop Rayu's role at the current company?

Aroop Rayu's current role is Program Manager (Independent).

What schools did Aroop Rayu attend?

Aroop Rayu attended University Of Toronto, Jamia Millia Islamia, Guru Gobind Singh Indraprastha University, St Peter's High School.

What skills is Aroop Rayu known for?

Aroop Rayu has skills like Video Editing, Independent Film, Creative Writing, Multimedia, Photography, Content Development, Team Management, Web Content Writing, Internal Communications, Visual Communication, Strategic Communications, University Teaching.

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