Joined Viridis Consulting, a clean-tech consulting firm, as an MBA intern and formulated data-driven product strategies, helping B2B SaaS client develop a Go-to-Market strategy for an existing product and an evaluating framework for establishing product market fit.☑ Client: Fortune 200 HVAC and Energy Tech Manufacturer☑ Challenges● Clients lacked insight into competitors' offerings and new business models in modern energy management technology.● There was a lack of clarity on customer pain points, leading to difficulties in product positioning and identifying the right channels for GTM.☑ Actions & Results● Developed value propositions and drove brand awareness for the HVAC manufacturer through market research and user persona creation; designed and implemented a framework for client-facing creatives and media strategies, which increased social media engagement by 25%.● Crafted a business case and GTM strategy for the client, focusing on user-centric value propositions and a market entry roadmap, led A/B testing for iterative product marketing optimization, resulting in a 20% increase in market penetration.

Successfully scaled AI-based SaaS product by launching innovative new products and revamping customer retention and adoption strategy.☑Challenges● Business had 25% lower conversion rates than competitors due to a lack of customer pain point insights.● Product was experiencing stagnant growth and required a new strategy for increasing its adoption.● Declining DAUs, free trial completion rates, and session lengths mandated the need for a new customer engagement strategy.☑ Actions & Results● Led performance marketing and organic growth strategy for AI- based EdTech Product and increased revenue by 300% by utilizing data analytics in AdTech solutions, defining and analyzing cohorts, and designing Go-to-Market (GTM) strategy; launched two products in Asia, Europe, and US in collaboration with product management team and senior leadership● Crafted compelling marketing campaigns including PR, social media, and email, collaborated with product managers, analyzed user behavior patterns, engagement rates, and demographics to develop tailored messaging, increasing user acquisition by 25%● Personalized customer experience to build brand recall, conducting cohort analysis, customizing landing page and in-app features in collaboration with the UX/UI team, and developing recurring media and advertising strategies; increased conversion by 30%● Developed and implemented demand-gen campaign by identifying relevant affiliate and influencer media partners, negotiating contracts, and formalizing endorsed relationships; expanded customer outreach by 150%, and increased market share by 10%

☑Challenges● The organization struggled with effectively synthesizing internal customer feedback to reduce redundancy in formulating sourcing and logistics strategy, and aligning product standardization efforts with customer needs and engineering constraints to optimize offerings and save costs.☑ Actions & Results● Spearheaded digital transformation of sourcing and logistics planning, led project from ideation to execution, launched adoption program, defined and tracked success metric, and synthesized customer feedback, reducing redundancy and saving $11M● Led E2E (End-to-End) development of business unit, partnered with product development team, translated customer insights into product features, defined KPIs and value proposition, and monitored product performance improving win rates by 35%● Drove product standardization by analyzing and prioritizing use cases; iterated product enhancements, established continuous feedback loop, and aligned engineering constraints with customer feedback, optimizing product offerings, and saving $1.5M