Solutions Marketing Specialist
CurrentCopywriting - Webpage copy: Wrote copy for the home, products, solutions and various landing pages.- Content creation: Wrote articles and blog posts on topics related to offsite construction, sustainability, and environmentalism in the context of the built environment. - Wrote content for product brochures.- Wrote copy for and managed StrucSoft's social media accounts (LinkedIn, Twitter, Facebook)SEO & SEM- Collaborated extensively with an external consultancy to develop and implement keyword strategies, and various digital marketing strategies.- Website keyword optimization. - GoogleAds: Wrote copy for text and display ads. Email Marketing- Wrote copy for and designed Hubspot emails. Design- Collaborated extensively with an external design agency (333 Design) to create and redesign web pages.- Created graphical assets for social media, email, website using Canva. - Drove the design of StrucSoft's 2023 trade show backdrops. Internal projects- Updated StrucSoft's product pages on https://graitec.com/uk/ with WordPress classic editor. - Created and updated sales collateral for internal and external use. - Scored leads and provided monthly reports to StrucSoft and Graitec. - Helped develop and monitor the 2023 marketing budget. - Organized 3 trade show attendances in 2023. - Assisted the sales team with any Hubspot Sales queries and any marketing requests. Other tasks / projects: - Provided intros and outros for biweekly webinars presented by the technical team on GoTo Webinar. Promoted the events and posted webinar recordings via email and social media including YouTube. - Wrote the script for an animated explainer video, sourced the voice actor, and liaised with the animators. - Assisted with the migration of blogs from Hubspot to Wordpress. Optimized the look of blog posts using Elementor for WordPress.
