Anchal Arora Email and Phone Number

Establish collaborative business relationship between Twitter and Fortune 500 companies to manage brand partnerships and weave marketing strategies along with best practices for effective campaigns to achieve their short/long term objectives. Drive revenue growth by educating and demonstrating the use of Twitter’s advertising products to develop new business and onboard new advertisers/agencies

Conceptualising and developing corporate communication campaigns for the company to achieve pre-defined PR goals. Established strong relationships with media across digital and marketing & advertising sector. Create profiling opportunities; for spokesperson via authored articles and speaker opportunities at key digital events to create brand awareness and share of voice.

Brand custodian for Dune London, Steve Madden and Hunkemoller to build brand led communications and execute marketing and business objectives. Conceptualised, designed and implemented of ATL & BTL activities down to tactical/region/store based requirements and activities.Customised global marketing campaigns to India market, liaising with buying and visual merchandising teams for maintaining a seamless brand experience backed by budget planning, media/social media strategy and CRM programs

Formulated marketing & social media strategy and adopted 2 pronged PR approach for Marriott properties in India, to ensure maximum visibility for all new and existing property across the market. Successfully launched the Fairfield and Ritz Carlton Bangalore by meeting the brands marketing and business objectives. Established strong relationships with media across hospitality; mainlines, trade, electronic media, lifestyle magazines and social media influencers for profiling & story… Show more Formulated marketing & social media strategy and adopted 2 pronged PR approach for Marriott properties in India, to ensure maximum visibility for all new and existing property across the market. Successfully launched the Fairfield and Ritz Carlton Bangalore by meeting the brands marketing and business objectives. Established strong relationships with media across hospitality; mainlines, trade, electronic media, lifestyle magazines and social media influencers for profiling & story opportunities. Designed and implemented blogger influencer programs for Marriott by creating a network of influencers in the F&B industry, across India. Identifying new business opportunities, participate in research and development of new business pitches and presenting propositions to prospective clients, as appropriate. Show less

Generated corporate and business visibility for Sony Entertainment TV, SET MAX and MSM (Multi Screen Media) by profiling for company stakeholders and spokespersons. Conceptualized and executed ATL & BTL marketing, branding and PR strategy for launch of Sony SIX, Sony MIX and Sony LIV. Developed a cohesive marketing calendar along with on ground events and social media campaigns aligning with the business objectives to create share of voice and to increase market visibility for key IPs like IPL… Show more Generated corporate and business visibility for Sony Entertainment TV, SET MAX and MSM (Multi Screen Media) by profiling for company stakeholders and spokespersons. Conceptualized and executed ATL & BTL marketing, branding and PR strategy for launch of Sony SIX, Sony MIX and Sony LIV. Developed a cohesive marketing calendar along with on ground events and social media campaigns aligning with the business objectives to create share of voice and to increase market visibility for key IPs like IPL & Extraaa Innings(season3-5), KBC(season4-6), X-Factor, Filmfare Awards(2011-12), Stardust Awards(2011-12), Indian Idol(season5-6)etc. 
Developed marketing, social media and pr strategy for Hyatt International and their new properties & restaurant launches to ensure share of voice among key competitors. Successfully launched Park Hyatt Chennai and Hyderabad meeting the business and marketing objectives of the brand. Identifying new business opportunities and creating strategies to accelerate revenue growth for the agency. Show less