Senior Leader with Customer Behavior and Analytics (CBA) team. CBA is Amazon's central data and analytics organization, powering the Consumer business. It includes Clickstream, Amazon's experimentation platform, all advertising measurements (onsite and offsite), Predictive Analytics and Customer Targeting tools. With CBA, I am a product leader and have built product solutions to measure and drive repeat engagement across the WW consumer business. I also lead complex analytics and measurement projects with multi-specialty teams (data scientists, software engineers and business analysts).

- Leading Amazon's India Cameras, Audio Video (TV, Speakers, Headphones, Audio accessories) and Musical instrument product categories. - Responsible for business P&L, defining category strategy, product management, and delivering a world class customer experience- Leading a high performing team of vendor managers, inventory managers and site merchandisers.

Manager Projects and Executive Assistant to CEO. Key responsibilities:A) Supporting senior management in strategic initiatives by performing rigorous analysis, interacting with key stakeholders and project coordination. B) Managed annual budgeting/ business planning process and led high impact cross functional projects for the organization in domains of performance improvement, field force structure, distribution and IT systems etc.

Worked as a consultant with PricewaterhouseCoopers’ Strategy & Operations practice at Mumbai. Successfully delivered on assignments in areas of business strategy, supply chain management, business process led transformations and total cost management.Key Projects:A) Client - An induction furnace manufacturer. Domain - Business Strategy, business transformation, Business process reengineering and Project Management in EPC environment B) Client - A leading car manufacturer. Domain -Sales and Operation Planning; Business Process redesignC) Client - A leading tractor manufacturer. Domain - Customer Service; Total Cost ManagementD) Client - A Government Institution. Assessment of factors resulting in competitive advantage in manufacturing consumer durables in India vs China

Worked as Manager Supply Chain across domains: A) Supply Chain Design: Worked with global subject matter experts to establish key strategic principles for Reliance Retail in inventory deployment, transportation and distribution Center (DC) operationsB) Distribution network optimization: Modeled the entire distribution network in MS Access and i2 SCST toolC) Business Process Development: Jointly developed end to end business processes for handling dry and perishable merchandise through Reliance Retail distribution centres. Worked closely with store operations, category buyers and commercial to streamline the processes interdependencies. Implemented Retail best practices of Flow Through, Cross Dock, Radio Frequency Operations and Batch PickingD) SAP Warehouse Management Systems (WMS):Jointly led the end to end implementation of business processes in SAP WMS. Managed system configuration, user training, user acceptance testing and on site implementation.E) Red Prairie Warehouse Management Systems(WMS):As project manager and first super user ensured system solution completeness for varied business requirements. Led a team of 8 super users over 6 months, managed project timelines, system configuration and on ground implementation