"The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions." Donald B. Calne, leading neurologist.Using storytelling in pharma, medtech and biotech to reveal the emotion driving behaviour.

Independently offering communication, marketing and business development services.

Social media and digital marketing/advertising services.

Business development with international clients.

Business development with international clients.

Coaching services for business owners to develop and align their marketing strategy.Key clients: Scandinavian Sauna and Økologi Botanik.

Responsible for delivering the community and stakeholder engagement requirements for the Victorian Government's $1.4 billion Safe System Road Infrastructure Program. Recruited and built a team of ten people to deliver engagement services across the state of Victoria. My team ensured understanding and acceptance of the Program amongst the community and stakeholders to enable construction timeframes to be met.

Formulated a strategy to deliver community and stakeholder engagement requirements for the Victorian Government's $1.4 billion Safe System Road Infrastructure Program.

I was responsible for the strategic communications for the roll out the Victorian Government's biosecurity reform to introduce electronic tagging for sheep and goats.

A member of the core team that delivered the Melbourne Renewable Energy Project - an 80 MW wind farm to provide the City of Melbourne and 13 other partners with 100% renewable energy. Led communications and stakeholder engagement for the Project and performed the role of Project Manager during the tender development and market announcement phase.

Renewable Energy ProjectsDelivered the communications and community engagement requirements for the $150 million Mallee Solar Park Project bid.Greenhill Farm Eco VillageWorked with a team of consultants to develop an innovative eco village concept for the regional community of Ballarat. Responsible for marketing, communications and stakeholder engagement.Fair Trade Clothing BrandsLaunched a UK Fair Trade clothing brand in Australia. Built up sales volume and brand… Show more Renewable Energy ProjectsDelivered the communications and community engagement requirements for the $150 million Mallee Solar Park Project bid.Greenhill Farm Eco VillageWorked with a team of consultants to develop an innovative eco village concept for the regional community of Ballarat. Responsible for marketing, communications and stakeholder engagement.Fair Trade Clothing BrandsLaunched a UK Fair Trade clothing brand in Australia. Built up sales volume and brand awareness and sold the distribution business to an Australian Fair Trade retailer. Show less

Managed value-added and volume brands and oversaw a brand portfolio that grew to a combined turnover of $130 million. Delivered the company’s first digital strategy and relaunched the corporate website and turned it into a customer focussed acquisition tool. Responsible for above the line TV advertising as well as below the line activities such as national in-store customer engagement activities.

In charge of the company's trade relations with Australia, New Zealand and Europe. Negotiated supply agreements and represented the company at government tenders. Responsible for investigating product quality and specification issues relating to overseas sourced products.

Part of the fundraising team that recruited the first 10,000 human rights defenders in Australia.