Arpan Bhattacharjee Email and Phone Number

• Managing QA for Campaign Setup, Order creation, Ad Trafficking, reporting and optimization.• Ensuring impressions and clicks being tracked in ad server as well as in the third-party servers by implementing proper tracking macros.• Developed and maintained relationships with the Clients, Technology partners, Agencies and Creative Developers.• Work effectively with a variety of internal teams, including Sales, Engineering, Product Management, and other Client Services teams.• Assisted with execution, including launching, monitoring, analyzing and communicating effective and ineffective areas of a digital advertising campaign.• Delivered regular, weekly, monthly reports of campaign results to the clients.• Expanding personal and team knowledge of new and upcoming products.• Ensuring all new and renewal campaigns launch and quality SLAs are met while re-allocating cross-channel budgets based on special requests.• Drafted ad copy and presented to the client for approval while Initiating campaign setup and workflow.

Provide superior solutions to the clients regarding Campaign Manager.• Provide guidance and consultative technical expertise to the Account Managers, Advertisers, and Agency Clients.• Investigate discrepancies in Campaign Manager data and take action to rectify if necessary.• Troubleshoot and resolve issues related to the Campaign Manager UI.• Assisting clients in implementing the tags on Websites and the third party Ad servers.• Helping clients to setup Campaign, Site, Placement, Ad, and Creative in the Campaign Manager.• Working closely with the Account Managers to setup Networks and Profiles for the clients.• Troubleshoot and resolve Rich Media creative issues.• Provided weekly & monthly analytical reports for the clients.• Verifying the conversion pixel, Audience pixel, and AD tags on the live web pages.• Provide actionable insights to the advertiser based on current campaign performance.

1. Prepare a go to market plan and sales strategy , prospect potential clients and rigorously follow up to close deals.2. Implement the weighted average outlet coverage plan more rigorously that would help one not to loose focus from the prospective clients.3.Identify creative opportunities to drive usage in converted accounts with a view to receive order velocity.4. Own partner relationships to yield tangible outcomes.

Managing channels of distribution , applying the concept of AVA in sales. . Driving the distribution during launch of any new product . Also responsible to check the visibility in the outlet.New Outlet creation is also a major task that needs to be done on regular basis.

1.Was responsible for planning the ATL and BTL activities which would help to increase the communication about the product and brand, In short increase brand awareness and brand loyalty. Was also responsible to analyze the past sales pattern of the customers and club them under categories, so that the high performers get awarded the one who wasn't able to perform get appropriate guidance so that they can be fruitful.2. Designing POS and POP materials that would adhere the know how in the minds on customers 3. Designing and managing new catalog that was supposed to be published in the year 2016-2017.

Lead generation for Financial services, specifically to commodities market.