Arpana Bothra Email & Phone Number

Australia

Australia

• Through Give Me Marketing, a digital marketing consultancy, I lead a team of specialists to advise large, medium and small businesses on digital strategy, content marketing and project management to fulfill marketing.

Remote

People come to me when they want to reach, influence and connect with potential customers through the power of words. When writing isn't your forte, but you have a story to tell, and a product or service to share with the world, I can help you shape that dream into narratives that resonate with your audience.

Australia

On a consulting basis, I work with executive leaders, stakeholders and employees of this private Learning & Development organisation, to implement business improvement and effective digital marketing programmes.

Australia

Passionate about content development and digital marketing projects, I combined myexperience in higher education related communications to assist DFAT with the successful implementation of the Australia Global Alumni Engagement Strategy. Currently a Digital Marketing Consultant specialising in content development, I provided over 40 engaging inputs in the.

Queensland, Australia

• Focused on digital strategy development, I managed a team to implement the Alumni Relations Strategy for Bond University by establishing, improving and maintaining relationships with the University's national and.
• Improved data and increased contactability of Alumni from 80% to 86% in record time.
• Through business process analysis found efficiencies in multiple projects and office processes, resulting in cost savings. This included streamlining the procedure for receiving and processing Alumni data requests from.
• Identified bottlenecks in existing processes and found appropriate solutions to create a new process for capturing alumni success stories for use by the Marketing department.
• Managed a team of officers to implement projects and deliver on the Alumni Relations Strategy whilst instilling a culture of continuous improvement and learning.
• Introduced the process of monitoring data and reporting on results for an improved decision making framework.

Canberra, Australia

• Results-focused, I led, planned and implemented the Alumni Relations Strategy for the University of Canberra through business process analysis and project management including website development, social media, email.
• Developed a new website with interactive functionality for a point of difference in the User Experience. The website was voted as a leading site for the industry in a 2014 conference.
• Improved team capability and processes around content development capturing alumni success stories for use across university-wide marketing.
• Spearheaded the planning and implementation of the Alumni Network's first social media strategy successfully growing the following on multiple social media platforms, and introducing the use of a content production.
• Project managed the creation of an augmented reality alumni gallery and Lost Alumni Roll
• Streamlined email marketing which resulted in meeting event attendance objectives and improved the design and content of alumni e-newsletters

Sydney, Australia

• Project managed the redevelopment of DEC International’s website, working with numerous agencies and internal and external stakeholders to conduct research, plan the information architecture, UX design, develop new.
• Developed the Social Media Strategy for TAFE NSW liaising with a major Media Planning Agency to increase engagement of potential domestic students with the TAFE NSW brand and increase engagement with alumni.
• Achieved alignment across multiple departments about a new user-friendly navigation scheme by creating mock-ups, identifying stakeholders, and facilitating review meetings.
• Managed and integrated stakeholder feedback into strategy reports receiving excellent feedback from executives for drafting and implementing new practices and procedures put forth for development of a TAFE Facebook.
• Managed the budgets for website development and social media strategy projects with guidance from the Corporate Relations & Media Manager.
• Supervised the Online Media team, advising on project priorities and strategy.

Sydney, Australia

• Online Marketing Manager, Mind Resources, Sydney, Australia
• Heading the Marketing department of a global soft skills training firm, overseeing all marketing initiatives for ANZ and Asia-Pacific, managing a team of marketing staff
• Re-planned, re-launched the company website, working on UX design, driving increased traffic through SEO and SEM techniques, identifying keywords, creating copy and optimising strategies for campaigns to improve.
• Lead generation across multiple marketing channels with a focus on online activities with attention to metrics.
• Devised and implementing a comprehensive e-marketing schedule integrating new communication technologies to execute the business strategy and further the reach of marketing initiatives.
• Liaising with external agencies and suppliers to produce marketing collateral and handling projects through to finalisation

Sydney Area, Australia

• Marketing and Online Communications Consultant, idorecruit, Sydney, Australia
• Developing, launching, and overseeing B2B and B2C marketing projects for customer acquisition and retention and using innovative communications strategies to deliver the idorecruit brand
• Driving increased traffic to website through working closely with SEO team to identify keywords, create copy and optimize strategies for campaigns with Google, MSN and Yahoo search engines.
• Liaising with external agencies and suppliers to produce marketing collateral and handling projects through to finalization

Gold Coast, Australia

• Marketing & Business Development Manager, Rix Ryan Photography, Gold Coast, Australia
• Implemented B2B marketing activities for business development, increasing customer base and generating new leads for the commercial photography business
• Through brand-building activities was instrumental in securing several long-term contracts with well-known companies such as QIC and Lend Lease and managed customer relations
• Additional work involved soliciting market research, advising on products, price, promotion, and distribution, as well as liaising with agencies and suppliers

Gold Coast, Australia

Kobe, Hyogo, Japan

• Marketing and Web Communications Manager, La Perle D’Orient, Kobe, Japan
• Directed creation of bi-lingual company website www.laperledorient.com for the Pearl Business
• Leveraged untapped communication opportunities which helped build brand preference and loyalty with consumers
• Planned, designed, developed and managed production of marketing material including brochures, newsletters, web and advertising as well as tradeshows
• Executed marketing objectives, providing guidance to CEO on 4P’s and managed marketing decisions for wholesale, retail, manufacturing departments of the Pearl business

Master Of Business And Information Technology, Business Process Improvement

Key Subjects: First in class: E-Business Other areas of specialisation: Information Technology Business Process Improvement Business.

Authentic Education, Difference-Maker Accelerator

A 5-day intensive training program for marketers and entrepreneurs to update their approach and strategy to business success.

Completion Of Higher Education Advanced Leadership Program, Advanced Leadership

A training platform for managers and leaders to explore their own strengths, areas for development and opportunities as they relate to.

Business Process Management, Fundamentals Of Bpm -

Weeks of intensive online learning with the Queensland University of Technology to continue develop my professional ability in the field.

Bachelor Of Communication (Business), Marketing And Journalism

Key subjects: First in class: Strategic Marketing First in class: Advertising Principles and Practice First in class: Freelance Writing.

High School Diploma