• Through Give Me Marketing, a digital marketing consultancy, I lead a team of specialists to advise large, medium and small businesses on digital strategy, content marketing and project management to fulfill marketing communications work for clients worldwide. The value I bring to my clients through agile project management is as follows:+ I understand the business’ guiding vision and ensure the project team is aligned with it.+ I encourage collaboration and teamwork on projects, but also talk to the team members individually. If problems occur be ready to adapt and make changes.+ Having established simple rules with the team, I am prepared to be flexible and change them if necessary.+ I make sure information is shared through regular meetings with the client and the team of experts.+I give the team sufficient autonomy so they can be innovative in the way they work.+I monitor the teams performance in a non—intrusive way and report results to senior management.My work also involves role definition, business process analysis, change management for clients and obtaining buy-in and integration of innovative information communication technology (ICT) processes across multiple departments. My ability to communicate effectively with IT teams as well as Sales & Marketing teams based on my studies and experience often proves as a distinguishing asset to organisations.Give Me Marketing is a Digital Marketing Consultancy that I established and have been running successfully for over a decade.Visit www.givememarketing.com to see details on services we offer as well as examples of clients we work with

People come to me when they want to reach, influence and connect with potential customers through the power of words. When writing isn't your forte, but you have a story to tell, and a product or service to share with the world, I can help you shape that dream into narratives that resonate with your audience.

On a consulting basis, I work with executive leaders, stakeholders and employees of this private Learning & Development organisation, to implement business improvement and effective digital marketing programmes.

Passionate about content development and digital marketing projects, I combined myexperience in higher education related communications to assist DFAT with the successful implementation of the Australia Global Alumni Engagement Strategy. Currently a Digital Marketing Consultant specialising in content development, I provided over 40 engaging inputs in the form of and informative articles, case studies, listicles, how-to videos, a podcast, and other media forms for the Alumni Practitioner Hub to support the success of alumni engagement professionals in alignment with DFAT’s vision. Half way through the contract, the Director of the Alumni engagement team, doubled my work as a contractor as they were pleased with the quality of the inputs delivered.

Focused on digital strategy development, I managed a team to implement the Alumni Relations Strategy for Bond University by establishing, improving and maintaining relationships with the University's national and international graduates and stakeholders through project management, business analysis, digital marketing, communications, events and database management. Key achievements in this role were as follows:• Improved data and increased contactability of Alumni from 80% to 86% in record time.• Through business process analysis found efficiencies in multiple projects and office processes, resulting in cost savings. This included streamlining the procedure for receiving and processing Alumni data requests from various departments of the organisation. • Identified bottlenecks in existing processes and found appropriate solutions to create a new process for capturing alumni success stories for use by the Marketing department.• Managed a team of officers to implement projects and deliver on the Alumni Relations Strategy whilst instilling a culture of continuous improvement and learning.• Introduced the process of monitoring data and reporting on results for an improved decision making framework.• Planned, promoted and implemented alumni (stakeholder) events in Malaysia, New York, Toronto, London, Melbourne, Canberra and the Gold Coast.• Created new templates for event promotions, exceeding registration targets for multiple events.• Increased meaningful activity and engagement of posts on Alumni-facing social media pages.• Managed the production of the University's Alumni magazine with 60 pages of stories capturing the success of the University and its graduates, receiving great feedback from stakeholders and constituents.• Developed relationships with internal and external stakeholders to seek participation in the programs run by the Alumni and Development Office.

• Results-focused, I led, planned and implemented the Alumni Relations Strategy for the University of Canberra through business process analysis and project management including website development, social media, email marketing communications, events and database management.• Developed a new website with interactive functionality for a point of difference in the User Experience. The website was voted as a leading site for the industry in a 2014 conference.• Improved team capability and processes around content development capturing alumni success stories for use across university-wide marketing.• Spearheaded the planning and implementation of the Alumni Network's first social media strategy successfully growing the following on multiple social media platforms, and introducing the use of a content production schedule. • Project managed the creation of an augmented reality alumni gallery and Lost Alumni Roll
• Streamlined email marketing which resulted in meeting event attendance objectives and improved the design and content of alumni e-newsletters
• Monitored metrics on a monthly basis, feeding the data back into decision making for the Alumni Team’s marketing and operational plans• Presented at multiple Alumni Relations conferences on Social Media and Web Development• Brought a focus on international alumni in line with University strategic priorities• In 2.5 years, ran more than 20 successful events, receiving excellent feedback from stakeholders and guests
• Lead a team to organise numerous international and national 'sold-out' events attracting Alumni back to engage with the University, managing event concept planning, promotion, coordination, and the registration process and stakeholder communication
• Drove data improvement projects to increase attendance at international events

• Project managed the redevelopment of DEC International’s website, working with numerous agencies and internal and external stakeholders to conduct research, plan the information architecture, UX design, develop new design concepts, oversee copywriting and the programming to attract more international students to pursue education and training in NSW. • Developed the Social Media Strategy for TAFE NSW liaising with a major Media Planning Agency to increase engagement of potential domestic students with the TAFE NSW brand and increase engagement with alumni.• Achieved alignment across multiple departments about a new user-friendly navigation scheme by creating mock-ups, identifying stakeholders, and facilitating review meetings.• Managed and integrated stakeholder feedback into strategy reports receiving excellent feedback from executives for drafting and implementing new practices and procedures put forth for development of a TAFE Facebook, YouTube, LinkedIn and Twitter.• Managed the budgets for website development and social media strategy projects with guidance from the Corporate Relations & Media Manager.• Supervised the Online Media team, advising on project priorities and strategy.• Received a staff recognition award for excellence and innovation for contribution to the TAFE Clips Video Competition campaign to build the TAFE NSW brand (www.tafeclips.com.au).

Online Marketing Manager, Mind Resources, Sydney, Australia• Heading the Marketing department of a global soft skills training firm, overseeing all marketing initiatives for ANZ and Asia-Pacific, managing a team of marketing staff• Re-planned, re-launched the company website, working on UX design, driving increased traffic through SEO and SEM techniques, identifying keywords, creating copy and optimising strategies for campaigns to improve rankings on Google, MSN and Yahoo search engines. • Lead generation across multiple marketing channels with a focus on online activities with attention to metrics.• Devised and implementing a comprehensive e-marketing schedule integrating new communication technologies to execute the business strategy and further the reach of marketing initiatives. • Liaising with external agencies and suppliers to produce marketing collateral and handling projects through to finalisation

Marketing and Online Communications Consultant, idorecruit, Sydney, Australia• Developing, launching, and overseeing B2B and B2C marketing projects for customer acquisition and retention and using innovative communications strategies to deliver the idorecruit brand• Driving increased traffic to website through working closely with SEO team to identify keywords, create copy and optimize strategies for campaigns with Google, MSN and Yahoo search engines. • Liaising with external agencies and suppliers to produce marketing collateral and handling projects through to finalization

Marketing & Business Development Manager, Rix Ryan Photography, Gold Coast, Australia• Implemented B2B marketing activities for business development, increasing customer base and generating new leads for the commercial photography business• Through brand-building activities was instrumental in securing several long-term contracts with well-known companies such as QIC and Lend Lease and managed customer relations• Additional work involved soliciting market research, advising on products, price, promotion, and distribution, as well as liaising with agencies and suppliers

Marketing and Web Communications Manager, La Perle D’Orient, Kobe, Japan• Directed creation of bi-lingual company website www.laperledorient.com for the Pearl Business• Leveraged untapped communication opportunities which helped build brand preference and loyalty with consumers • Planned, designed, developed and managed production of marketing material including brochures, newsletters, web and advertising as well as tradeshows• Executed marketing objectives, providing guidance to CEO on 4P’s and managed marketing decisions for wholesale, retail, manufacturing departments of the Pearl business