• Redesigned key digital interfaces, significantly increasing user retention and reducing customer drop-off across a user base of over 10 million customers.• Collaborated with cross-functional teams to develop wireframes, user journeys, and prototypes, leading to more intuitive and user-centric solutions that boosted cross-sell opportunities.• Leveraged user research and feedback to iteratively refine UI/UX, driving seamless experiences across platforms and enhancing conversion rates.

• Led the entire design and conceptualization process of the Badlaav app, overseeing ideation to prototyping, and additionally, played a key role in designing the app's branding.• Developed comprehensive customer journey maps and user personas, providing stakeholders with clear insights and enhancing project clarity.• Facilitated brainstorming sessions and illustrated the value proposition canvas, aligning with specific project requirements.