Arpan Das Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

- Devised a non-linear approach to understanding buyer journey to account for the way the modern buyer searches and behaves digitally- Introduced Brand Playbooks for new clients - a comprehensive documentation of the clients' brand identities in terms of its core values, buyer personas, brand archtypes, content narratives, etc.- Created a process to prepare detailed marketing competitive landscape reports in organic search, social, backlinks, display advertising, and paid search using SEMRush and RivalIQ as data sources- Crafted marketing solutions customized to prospects' marketing challenges and desired outcomes- Strategized and implemented multi-channel marketing campaigns, subscription programs, product marketing campaigns, and go-to-market plans to create awareness and generate leads for clients- Created and implemented a process to decode the competitive organic search landscape to extract search strategies and created content calendars using techniques such as content audits, keyword research and grouping, pillar and cluster research, etc.- Crafted buyer personas, mapped buyer journeys, and conducted research on content topics and trends- Owned the planning, production, and delivery of buyer stage specific SEO-optimized content across various formats such as articles, blogs, whitepapers, videos, ad copies, etc.- Delivered C-level reports and dashboards with insights into the performance of important marketing metrics such as website traffic, leads, user behavior, etc.- Created a buyer scoring mechanism in Hubspot to nurture leads with the most suitable content offers- Deployed marketing tools internally and for clients to automate and digitalize marketing processes to the best extent possible

Mumbai Area, India

- Scaled up to an average of 60 Sales Qualified Leads (SQLs) per month from 15 which translated to an average of 900k dollars’ worth of revenue annually- Worked with the social media team to optimize social activities which lead to an increase in daily impressions from 1.4K to 5.6K and engagement from 0.8% to 1.5% from in two years - Automated lead assignment from a manual process and reduced inquiry response to 8 minutes from an average of 24 hours- Created a robust multi-channel subscription program to generate 970 subscribers from none in a year- Strategized, implemented, and managed multi-channel marketing programs to generate leads - Led efforts to achieve goals for organic and paid channels (search, display, social)- Defined demand funnel for the company, created buyer personas, and mapped buyer journeys for all service lines- Managed and delivered reports and dashboards on important marketing KPIs

Mumbai Area, India

- Consulted clients on conceptualizing and implementing nurture programs to drive their lead/customer acquisition and revenue - Set-up digital marketing operations and defined parameters of digital marketing such as buyer journeys, demand funnels, lead flow management, campaign playbooks and calendars, etc.- Implemented automation to streamline operations, build efficiencies, and improve reporting and client engagement experiences- Implemented tools like Eloqua, Marketo, and Pardot for various clients- Helped a client reduce TAT for campaigns by 11% by building campaign production centres

Mumbai Area, India

- Generated leads for master data management services through email, social, and SEM campaigns - Conceptualized and developed thought leadership content like whitepapers, case studies, etc.

M.B.A., Marketing

B.Sc., Mathematics

I.S.C., Science