● Managed products/services across the website - holiday packages, visa, foreign exchange, tourism, blog● Aligned brand image and create strategic marketing collaterals with digital touchpoints - SEO, automation, SMS, email, personalization, blog, email, website landing pages● Planning & monitoring digital strategy for all travel services● Managed vendors - website, blog, email, automation, content, infographics, etc.● Liaising with internal teams from ideation to delivery - design team, tech (IT) team, product team, marketing team, etc.● Developed new projects and processes across productsAchieved highest ever leads to the websiteTouched highest traffic for the website and blogDoubled conversion rate across products

# Strategic monthly, quarterly and yearly plans for the website to drive traffic, engage users and increase conversions & revenue# Integration of paid and SEO activities to deliver unified results# Team management & development by ensuring team achieve their objectives, stay updated with digital developments & upskilling team# Personal & clients developments through various initiatives, deployments, and initiatives from Analytics and business data# Integration of business and digital requirements from the clients to daily activities

• Various online and off-line analyses like segmentations, A/B testing, banners and images behavior, sales funnel patterns, off line 1800 tracking, weather / season -consumer behavior etc. through Google Analytics & Google Tag Manager • Analysis of website & mobile apps in terms of interface, behavior, conversions etc. from various sources like social media, search engines, campaigns etc. • Devising strategies to drive online organic traffic to the websites• Coordinating and managing clients to update and make website more user friendly on continuous basis in terms of users and crawlers; that draws into ‘less clicks, more conversions’ and repeated visits • Managing end to end SEO team and activities – keywords analysis, on-page, bloggers association, off-page activities etc. • Synchronizing development, content, social and coding teams for effective traffic and ranking results

• In-depth website analysis & keyword research for search engines and visitors for various markets like seasonal, niche, industrial, retail etc. • Extensive website design, competitor, market & trend analysis and recommending the best for users and search engines • Supervision of off-page and link building activities with off-page activities team • Coordination with client, communication manager, off-page team & web developers for scheduling activities, on-time reporting and deliverables for successful campaigns.

o Duration: November 16, 2008 to January 16, 2009o Profile and Detail: Worked as Management trainee with team of five students in sorting and developing data for PRISM mapping tools for geographical segmentation of Mumbai, Delhi, Kolkata, Chennai and Ahemadabad