● Conducted YOY & MOM analysis of Google Ads campaigns to develop comprehensive media plans & presented in front stakeholders for approval.● Performed city, keyword, keyword types, bid strategy, and other levels of analysis to formulate strategies for the upcoming year.● Executed weekly account audits and provided actionable insights to the agency as required.

● Analyzed and optimized advertising campaigns on Google Search Ads and Facebook Ads.● Led brand design and development initiatives.● Examined heat maps and behavior flows using tools like Microsoft Clarity and Google Analytics to enhance website user engagement.● Generated reports and dashboards of admissions data and marketing investments using Google Sheets and Data Studio to track growth.● Executed daily campaign performance reporting, tracking, and monitoring.● Collaborated with cross functional teams like social media marketing agencies to create compelling creatives, landing pages and ad films etc.● Implemented data-driven decision-making and boosted the conversion ratio from 1.7% to 3.28% in Google Search Ads.● Devised creative strategies on Facebook to reduce CAC by almost 5 times. Read Case Study Here -.creative_strategy.pdf● Introduced memes, witty, and UGC content to the brand's social media, which elevated engagement rates from 5% to 25% (approx).

Generated about 4000+ leads per month and managed a pipeline of prospects through sheets..Guided and supported over 500+ consultants in generating leads through social media platforms like Facebook, Instagram, LinkedIn, and YouTube Ads.Handled marketing and communication between 1000+ associates through interactive content, generated leads for them, organized webinars for customers, etc.Earned the Appreciation Award – Intrapreneur Of Bada Business Lucknow & Kanpur Family.Generated 2cr+ organic revenue through organic channels.