Arpit Gupta Email & Phone Number

Mumbai, Maharashtra, India

Scaled digital Subscriptions growth for Mint & OTT Play. Introduced Mint premium and OTTplay premium offerings with a bouquet of services like personalized experience, best of the content, newsletters and more discoverable channels. Deployed best in class Mar-Tech stack for personalized communication & offerings which led to business growth.

Mumbai, Maharashtra, India

• Key Result Areas:Tata Sky Mobile App (Aug '18- Till Date)
• Responsible for PAN India Acquisitions, Usage & Retention for Tata Sky Mobile App
• Go-to-market strategy for new product features & value additions in the app
• Subscriber Lifecycle Management on the app
• Digital Avenues for revenue enhancement, Upsell and cross-sell content
• Retain market leadership in the wake of changing content consumption behaviour by increasing the overall value of the AppSports, Kids & HD portfolio (Sep ’15 – July ’18)

Mumbai Area, India

Mumbai Area, India

• Multi-disciplinary professional renowned for implementing analytical models for revenue growth; thus augmented models to provide more relevant service recommendations
• Played a key role in conceptualizing content recommendation model for VAS products
• Resourcefully completed various small projects for revenue uplift & optimization of IRIS operations
• Pioneered implementation of Campaign Manager and Imagine Integration for VAS Marketing

Thiruvananthapuram Area, India

 Consulting and assisting top level management in decision making through market research Analysing Industry trends in the ERP Implementation, Mobility and Web solutions domain Market discovery and analysis for entering new markets in Middle east and India Go-to-Market strategy formulation for a particular selected market Competitor analysis.

New Delhi Area, India

 Feasibility analysis of the market research project requests from our B2B wholesale and retail clients. Primarily dealing with B2B Clients, sending proposals to the clients, providing an optimally profitable and competitive pricing. Suggesting the clients in what manner we can help them, if not feasible suggest them alternative approaches through which.

Mumbai Area, India

Project On Market Penetration Strategy For Two Wheeler Tyres:1. Conducted primary and secondary market research with dealers, distributors & customers in the Urban, Suburban & upcountry markets of Mumbai & Central U.P to gather insights and establish market overview of the tyre industry in the regions. 2. Did competitor analysis to develop understanding of.

Washim Area, Maharashtra, India

Project Theme-Impact Assessment of Natural Resource Management under Sukhi Baliraja Scheme implemented in the villages of Washim district, Maharashtra.SRTT is a funding agency for MITTRA(Maharashtra Institute of Technology Transfer for Rural Areas)A development organisation promoted by BAIF.

Bareilly Area, India

> Recruitment of Insurance Advisers.> Led a team of 22 advisers & helped them in producing business. Arranged training programs for the team.> Accompanied team members on customer visits to support them while selling insurance products.> Informed the team about current incentives being offered, new plans, new schemes and day to day changes to encourage.

Master Of Business Administration (M.B.A.), Management, 74%

Activities and Societies: Was a Core Committee Member of MAXIM: The Marketing Association of XIMB: Was a Shadow Member of RMAX: The Rural.

Bachelor'S Degree, Economics, Maths & Statistics, 81.6%

Activities and Societies: • Cleared 8 Papers of DOEACC ‘A’ Level • Participated In College Debate Competition in Bareilly College.

Intermediate (12Th), Science

Activities and Societies: Was a Member of AZAD HOUSE. Participated in various singing competitions, Science Exhibitions and Cricket.

Education record

Activities and Societies: Participated in Various Academic & Sports activities.