International Vendor Onboarding and Support Workflow: Collaborate with Central Program and Product teams to create a guided workflow for vendor registration, on-boarding, and ongoing support for international vendors launching on the Jiomart platform.Spearheaded growth marketing initiatives across multiple channels (Merchandise, social, CRM, and performance marketing) for the GM category - Home Furnishing & Décor.Set KPIs, track performance metrics, and provide actionable insights and regular reports.Keep up with industry trends, competitor strategies, and customer insights to refine marketing approaches and identify growth opportunities.

Revamped ticketing system for all BUs with UI/logic improvements, ensuring maintainability for CRM.Defined & rolled out collaborative CRM features for improved user experience across BUs.Drove product solutions by understanding customer pain points, resulting in a significant reduction in ticket counts.Led agile project management by defining product roadmap, prioritising features, and facilitating Scrum meetings.Work closely with operations, sales, and customer service teams to ensure cohesive and aligned strategies that drive customer satisfaction and loyalty.

Develop and implement a comprehensive marketing strategy, driving Ecommerce brand awareness, growth, and revenue across all channels (social media, digital advertising, content marketing, email, etc.).Oversee social media content creation, posting, community engagement, and performance tracking. Refine social media strategy and improve quality and consistency.Ensure consistent brand messaging and visuals across all channels. Develop companies unique brand voice and presence in the market.

Spearheaded strategic planning and execution of multiple online & offline campaigns for renowned stakeholders, resulting in increased brand visibility and engagement.Leveraged in-depth understanding of ATL, BTL, and Digital Marketing initiatives to drive successful advertising principles and maximise campaign effectiveness.Collaborate with the paid ads manager to plan, execute, and optimise campaigns across Google, social media, and other relevant channels. Allocate and manage the marketing budget effectively.

Creative Ideation & Campaign Development: Generated creative ideas, collaborated with clients to develop campaigns, budgets, and advertising strategies & wrote comprehensive briefs.Overseen the execution of campaigns across digital platforms, analysed campaign performanceusing social listening tools (free and paid), and managed content calendars on various social media platforms.Planned and executed influencer and blogger marketing campaigns across diverse verticals.

JOB RESPONSIBILITIES:1.Carry out the daily execution of Branding for HCL Technologies across social platforms. Create content calendar from a B2B perspective, engage users and help garner more reach and engagement for the brand. 2.Ideate and strategize various campaigns for HCL Technologies that will highlight the B2B brand across the globe.3.Timely generation of monthly reports and various analytics required to show the position of the brand vis-à-vis competition.4.Create the brand’s presence on new social media platforms. 5.Maintain relations with onboard agencies and manage the accounts as well. 6.Make Media plans, allocate and maintain budgets for internal and external campaigns for the brand. 7.Implementation of Social Media Command Center.•The center demonstrates use cases for prospective clients/customer for business propositions.•It provides real time monitoring, responding to issues and concerns real time, hence effectively managing crisis management and enhancing brand experience.•It tracks positive and negative sentiments, HCL mentions across channels in a much streamlined fashion, hence improving the response time to it.