Arpit is a highly skilled Performance Marketing professional, leading e-commerce media strategies for NRRS Group brands, focusing on marketplaces and quick commerce channels across India, the UK, and the U.S. His expertise spans product marketing, new product initiatives, digital media planning, account management, strategic development, and data analytics, emphasizing key performance metrics such as customer lifetime value (LTV) and profit margins. Arpit is also proficient in reporting and… Show more Arpit is a highly skilled Performance Marketing professional, leading e-commerce media strategies for NRRS Group brands, focusing on marketplaces and quick commerce channels across India, the UK, and the U.S. His expertise spans product marketing, new product initiatives, digital media planning, account management, strategic development, and data analytics, emphasizing key performance metrics such as customer lifetime value (LTV) and profit margins. Arpit is also proficient in reporting and campaign management, consistently driving growth and optimization for e-commerce businesses globally. Show less

Team Leadership & Strategy:• Spearheading a dynamic team of Marketing Specialists, Analysts, and SEO professionals, fostering a high-performance culture to achieve collective objectives.• Collaborating cross-functionally with Content Creators, Designers, Influencers, and Social Media teams, aligning business strategies for enhanced efficiency and streamlining processes.Financial Management & Brand Enhancement:• Managing P&L responsibilities across D2C & Marketplaces, leading… Show more Team Leadership & Strategy:• Spearheading a dynamic team of Marketing Specialists, Analysts, and SEO professionals, fostering a high-performance culture to achieve collective objectives.• Collaborating cross-functionally with Content Creators, Designers, Influencers, and Social Media teams, aligning business strategies for enhanced efficiency and streamlining processes.Financial Management & Brand Enhancement:• Managing P&L responsibilities across D2C & Marketplaces, leading initiatives to enhance brand content on the website UI and advertisements.Project Management:• Orchestrating successful project executions, overseeing timelines, resource utilization, and deliverables to ensure efficient outcomes.Client Acquisition & Relationship Building:• Actively pursuing new client acquisitions while nurturing existing relationships for long-term partnerships.• Cultivating strategic partnerships, facilitating expansion into new markets by analysing market trends and competitor strategies.Metrics-Driven Growth:• Implementing data-driven strategies to improve Customer Acquisition Cost (CAC) and increase Customer Lifetime Value (LTV).• Monitoring key performance indicators (KPIs) and adapting strategies, contributing to sustainable business growth. Show less

E-Commerce Division Leader | UK, India, Europe, and U.S. Markets• Headed the E-com division for mumandyou.com and multiple brands, overseeing operations in the UK, India, Europe, and U.S.• Managed diverse product categories including Petcare, Food & Beverages, Home Furnishings, Beauty, Apparel, Groceries, Baby Gifting, Home Decor, Baby, and Medical ointment.• Directed comprehensive strategy and optimization across campaigns, audience targeting, and creative elements on various… Show more E-Commerce Division Leader | UK, India, Europe, and U.S. Markets• Headed the E-com division for mumandyou.com and multiple brands, overseeing operations in the UK, India, Europe, and U.S.• Managed diverse product categories including Petcare, Food & Beverages, Home Furnishings, Beauty, Apparel, Groceries, Baby Gifting, Home Decor, Baby, and Medical ointment.• Directed comprehensive strategy and optimization across campaigns, audience targeting, and creative elements on various e-commerce platforms (Amazon, Flipkart, Blinkit, Myntra, Walmart, Tesco, Ocado), and the D2C website, emphasizing maximizing Return on Ad Spend (RoAS).• Spearheaded the innovation and implementation of intelligent marketing automation tools for streamlined optimization.• Oversaw Profit & Loss (P&L), enhancing website UI and advertisements for an enriched brand experience while actively managing brand reputation through reviews and ratings.• Applied a 'test and learn' methodology to continually enhance the brand website's SEO ranking, adapting strategies based on ongoing insights and outcomes.Performance Marketing Expertise:• Proficiency across diverse advertising platforms: Amazon Marketing Services, Amazon DSP, Walmart Ads, Flipkart Ads, Apple Search Ads, Tesco Ads, Blinkit Ads, and Ocado Ads.• Extensive command of Google Ads Suite, encompassing Search Ads, YouTube, Google Display Network, DBM, Gmail, PLA, Demand Generation, and Performance Max.• Comprehensive skills in Social Suite platforms: Facebook, Twitter, Spotify, Dynamic Product Ads, Instagram, Pinterest, Taboola, AdRoll, Klaviyo, MailChimp, Quora, and Snapchat.Tracking & Analytics Tools Mastery:• Proficient utilization of tracking tools like Helium10, Glew.io, Parabola, Feedback Five, Adverity, Magento, Google Analytics, Hotjar, Landing Cube, PowerBI, and Salesla.• Expertise in analytics tools such as Similar Web Pro for comprehensive data analysis, providing valuable insights for informed decision-making. Show less

Professional Responsibilities:• Head of eCommerce Media at AdGlobal360, overseeing strategy and execution.• Development and implementation of RoAS-focused media strategies on various e-commerce ad platforms like AMS, FK Ads, Ocado, etc.• Execution of performance marketing campaigns for direct-to-consumer websites, utilizing diverse media serving tools and methods.• Implementation and upkeep of technical setups and tool interlinking across different channels.• Reporting and… Show more Professional Responsibilities:• Head of eCommerce Media at AdGlobal360, overseeing strategy and execution.• Development and implementation of RoAS-focused media strategies on various e-commerce ad platforms like AMS, FK Ads, Ocado, etc.• Execution of performance marketing campaigns for direct-to-consumer websites, utilizing diverse media serving tools and methods.• Implementation and upkeep of technical setups and tool interlinking across different channels.• Reporting and in-depth analysis of the campaign, audience, and creative performance across countries and campaign types.Performance Marketing Skills:• Proficiency in Amazon Marketing Services and Flipkart Ads.• Expertise in Google Ads Suite, encompassing Search Ads, YouTube (Brand & Performance), Google Display Network, DBM, Universal App Campaigns, Gmail, PLA (Shopping).• Comprehensive skills in Social Suite platforms: Facebook, Dynamic Product Ads, Instagram (Automated, Stories, In-stream), Twitter, LinkedIn, ROI Hunter, Taboola, AdRoll, Outbrain, UC Browser, Colombia, MailChimp, Quora.Tracking & Analytics Tools:• Utilization of various tracking tools like Smartly, Adjust, Atlas, Google Analytics, Sisense, Supermetrics, Hotjar, and Shopify.• Proficiency in analytics tools such as Radian6, Similar Web, Marin, Amazon Associates, and Facebook Power Editor for robust data analysis and insights. Show less

Digital Performance Marketing Responsibilities:• Overseeing Digital Performance Marketing initiatives for clients, ensuring effective execution.• Managing the setup, optimization, and thorough analysis of Digital Campaigns based on various models such as cost-per-click, cost-per-sale, and cost-per-lead.• Crafting Sales Proposals and offering strategic recommendations for campaign strategies to drive client objectives.• Successful management of a team of three individuals within… Show more Digital Performance Marketing Responsibilities:• Overseeing Digital Performance Marketing initiatives for clients, ensuring effective execution.• Managing the setup, optimization, and thorough analysis of Digital Campaigns based on various models such as cost-per-click, cost-per-sale, and cost-per-lead.• Crafting Sales Proposals and offering strategic recommendations for campaign strategies to drive client objectives.• Successful management of a team of three individuals within this role, fostering a collaborative and high-performance work environment. Show less

-> Digital Tools Integration and media planning with Focus on Google

Worked in the field of Marketing & selling of company’s summer camp programs, handling operations (logistics) and social media marketing.My learnings were Social media marketing, selling, client dealing, working on CRM software, adapted the flexible working hour culture.

Writing sports and general articles for the website.Learned the insights of social media advertising, SEO, and improved my writing skills.It was a job of freelance work and I did it with my Summer Internship Programme.

My work was to Map Premium Projects of Indian Real Estate and milestones tracker for NCR.Learned how to maintain trackers and mapping of all the premium projects of all the builders in India. I got an insight and little experience of work in research Profile